How to Create the Perfect Company Logo

Have you looked at your company's logo lately?

Does it look modern or like it was created in the 90s? It is after such a question that you need to understand that an outdated logo for the client becomes a negative lever for the perception of the brand, assessing it as degradation and inability to develop.

If you decide to make the logo more modern, here are some tips:< br>

FIRST: Choose a logo that looks good in both large and small sizes. This will allow for more variety in your brochures, flyers, posters and other printed materials.

SECOND: Keep it simple. Your logo doesn't have to look fancy or over-saturated to grab attention. For example, look at Coca-Cola and Apple. Their logos are simple, easy to remember and understandable to anyone.

THREE: Limit your logo to two or three colors. Too many colors in your company logo will be too overwhelming and may distract from the main message rather than attract attention. A good visual appearance, a two-color logo will give you more impact than a fancy golden branches design.

FOUR: Use standard colors. This means, use the standard CMYK color layout, which can be many times better than its “pantone brothers”. Specific colors for printing (pantone or, more simply, mixed inks) are more expensive, since they are ordered specially to order.

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