Who needs the “Customer’s Book” and for what?

• Directors of advertising agencies and printing houses, so that quickly and without additional costs to train sales managers in knowledge of the fundamental principles of printing products. For every director of a printing house, this is a practical opportunity to train a beginner in 2 weeks, and give a professional the golden key to the most difficult client. Using the manual increases the success of negotiations and leads to the conclusion of real deals, allows you to avoid ambiguity and correctly understand the client at a glance.
• Marketers and advertisers, to correctly set the task for designers and optimally cooperate with the printing house, accurately calculate the costs of the campaign, and clearly understand how the idea will be translated onto paper.
• Office managers , secretaries, and other employees responsible for orders of printed products, the manual will really help to avoid mistakes when ordering various types of printing. “The Book” will become your lifeline in cases where management sets a task, and you have no idea with what printing products it can be completed correctly.
• Designerswill find a treasure trove of new ideas and ready-made solutions in our reference book. Their special value is that they are all practically implementable.

What is unique about the publication, and what is its structure?

This is the only manual published in Ukraine, where you will find detailed descriptions of all types of printing products, presented in accessible language. The materials are illustrated with many detailed diagrams, drawings, and photographs. At the end of the book there is an appendix with examples of post-printing works embodied on real paper, that is, you can actually hold all the printing effects discussed in the manual, as they say, in your hands.