Branded packaging adds value to the product

Do you want to stand out from your competitors or attract the attention of customers to your product on the store shelf? Take care to order interesting packaging with an attractive design. This is especially important when it comes to packaging for souvenirs - goods that are purchased as gifts for family and friends or in memory of some places or events.

Branded packaging: advantages

High-quality packaging not only attracts the buyer in moment of product selection, but also offers a number of other important marketing advantages:

• Customer loyalty. There is a high probability of repeat purchase if the customer liked the packaging the first time. We are talking about visual perception, as well as tactile sensations, durability and ease of storage and use of the product.
• Product value. A product is perceived as higher quality and more expensive when wrapped in premium packaging using elegant, durable and unusual materials. Investing in premium packaging will increase the value and likelihood of shared experiences between consumers. Eco-friendly packaging is also popular, so making your packaging from appropriate materials, such as kraft cardboard, can be a good solution.
• Additional advertising. Many users share photos of packaging on social networks if it was interesting or looked like a gift; this is a great opportunity for marketers.
• Engagement. Modern buyers value advanced technology. Advanced packaging using QR codes or augmented reality can create a wow effect and encourage customers to share information about the brand and product.

Original packaging for souvenirs: interesting ideas

At the Wolf Printing House you can order packaging for souvenirs of a wide variety of shapes. Each product is distinguished by first-class printing. In addition, we have many technological capabilities to create unusual and highly attractive finishes that will allow you to add a truly sophisticated touch to your packaging:

• Thanks to advanced digital equipment, it is possible to personalize each product - you can add a personal touch or an individual image;
• Hybrid solid or selective varnish makes it possible to apply a unique relief to the packaging, for example, to create the effect of orange peel, snakeskin, sand or velvet. This product is extremely pleasant to hold in your hands;
• Custom die-cutting will make the shape of the package unforgettable. For example, an unusual flower box or an original pyramid with a heart-shaped top will be an excellent addition to any souvenir and will bring joy to both the giver and the recipient.

Thus, packaging is more, than just a container for your product. It is a great tool for increasing loyalty and increasing business profitability if it is creatively designed and well done.