What should a promotional brochure contain?

A brochure is one of the types of printed products, consisting of 4 or more sheets. Brochures are most often found in places frequented by tourists, such as museums, large stores, tourist information areas, hotels.

Racks or stands with brochures and other printed products may contain offers for visiting amusement parks and other interesting places. There are also brochures that can be found in clinics and hospitals that give advice on preventive health.

The most common types of brochure are A5 staple size. Brochures are less common in A4 format. Brochures can also be of non-standard sizes, approximately A6, A5 format. If you take multi-page products larger than A4 format, they can be classified as catalogs or magazines, depending on the specifics of the product. Magazines and catalogs, depending on the page size and thickness of the paper, can be made either with a staple or a thermal binder.

What must be used in the brochure:

1. Your product must have as much important information as possible.
   
2. Recognize the fact that the design of your brochure should push the consumer to the goal that you are pursuing with this promotional product, but it is important not to overload them with information and photographs.
3. The design should show the consumer what your brand can do and what it stands for.
4. Decide the paper that is best to use with your design.
5. Be sure to triple check that everything is included and did not make mistakes during development.
6. Choose a printing house that will produce your brochure based on several indicators: experience, print quality, range of capabilities required when printing your brochure.
7. Use non-standard solutions during printing and post-press processing in order to distinguish your brochure from competitors.