How to print hangers correctly?

How to print hangers correctly?

04.05.2017

Recently, a special type of advertising product made in the form of hooks has become increasingly popular. You can find hangers in almost any city - Kyiv, Dnepropetrovsk, Odessa, Kharkov. Their demand is explained by their non-trivial approach to advertising and versatility. The intricacies of their printing are described below.

Hanger is a special type of advertising product, the main feature of which is a hook for convenient fixation. Initially, pieces of paper, named after the English word hanger, were used exclusively in hotels as “do not disturb” signs on room doors. Today, they can be used to talk about the opening of a new club or major sales. Their advantage is their large reach and the search for a new target audience.

Hangers came to the advertising industry quite recently, and, precisely, novelty and low cost are their main advantages. Original hangers on a door handle or the stem of a glass do not cause irritation, but rather interest.

In order for the hangers not to end up in the trash can in the first minute, you need to know a few rules that printing house specialists are ready to share Wolf:

The usable area of ​​such advertising is relatively small and therefore it is used as productively as possible:

The text is presented concisely, in a bright and legible font.

The paper chosen is coated, high density, in some cases - plastic.

The design is applied in bright colors, focusing on the main idea (logo, promotions, advantages).

The hangers are cut out using a cutting machine -shape, which is necessarily complemented by a rounded hook. Sometimes such pendants are complemented by a pocket into which a business card is inserted.

At the Wolf printing house, offset and digital printing of hangers is possible. The advantages of each of them:

Offset technology - allows you to order hanger in large quantities without loss of quality, and has a low price.

Digital technology - individual approach, the ability to use a large number of colors, order urgency.

When distributing such a printed product, you should take into account territorial features, hanging them mainly in the area of ​​​​the advertised object. An incorrectly chosen sector can reduce the productivity of their work to zero.

It is not surprising that the production of hangers begins with the development of a layout. If there is no ready-made design, the Wolf printing house will help you create it. Moreover, only here you can order a layout through the Design Exchange - several independent professionals develop a hanger for your company, and you only pay for the one that fully complies with the technical specifications (you can fill it out right there on the website).