How advertising works on branded glasses

Still unsure whether to invest in making your own paper cups? Do you think it’s quite possible to do without them? We'll try to convince you! Custom printed cups for coffee and other takeaway drinks are a great promotional tool that will bring a number of significant benefits to businesses over other promotional materials.

Favourable mood

Coffee, tea, hot chocolate and other tasty and aromatic drinks have earned a permanent place in the lives of many people. Most of us have one or two drinks during the day somewhere on the street, outside the home or office. This means that at some point the paper cups end up in someone else's hands. And what is printed on these cups is necessarily studied in a relaxed atmosphere, in which advertising becomes more effective and accessible to perception.

Budget and mobility

If your cafe or restaurant offers drinks takeaway, then in any case purchases paper utensils and accessories. So why buy products with someone else’s brand, if for the same money you can order the production of your own promotional cups. A logo, a company name, an attractive image - all this magically turns the glass into a mobile advertisement for your business. Wherever the customer goes to drink that glass of coffee, your brand will be visible and advertising will work without additional investment.

Increasing the number of clients

The more often a potential client encounters a brand, the more likely he is to want to get to know it and try new products or service. This effect is easy to achieve thanks to custom paper cups. The more recognizable glasses that are visible in a certain area, the faster the establishment can increase traffic.

Strengthening the brand

In the competitive takeaway drinks business, it is important for the brand to stand out. Thanks to the original design of the cups, this is quite easy to achieve. It is important to approach the design correctly, choose slogans and order printing from a reliable printing house. So that the product turns out to be of truly high quality.

Positive first impression

Paper cups are a kind of packaging for your product. And while quality is paramount, packaging can also have a big impact on how people perceive the product, especially if they haven't tried it yet.

A simple, faceless cup won't be effective. But a custom-made coffee glass can speak volumes. Such products create a professional image for the business, which allows people to associate it with a higher quality product. They show people that you have an eye for detail and that you put a lot of thought into your product. In the long run, this can help increase your sales and retain customers.

You can print much more than just your company name and logo on a paper cup. For example, QR codes can be applied to them, which will lead customers to interesting media files or augmented reality. These elements can be used to share a short and sweet story about your brand or tell people about the positive initiatives your business is doing to support the community.

Another option to increase engagement is to add humor, quotes from famous people, or even greetings. which can make customers smile.

So, custom printed cups are an important aspect in promoting services for any cafe or restaurant. If you plan to try it, choose an experienced and reliable manufacturer. Printing house Wolf offers printing on paper cups with a circulation of only 500 pieces. The quality will undoubtedly please both you and your customers.