Corporate cups: a miracle way to increase brand awareness

Achieving good brand awareness is not easy. Most businesses need to spend a lot of money and time to successfully implement the company's philosophy into a recognizable brand that is easily readable by the client.

Branded products (various souvenirs with a company logo and/or slogan printed on them) are a very effective way to achieve desired. At the same time, the price range for souvenirs is different: you can choose inexpensive mass products, or premium ones - to emphasize the status of the company.

Such products are an important part of the marketing strategy. They remind customers about your products or services, making your brand stand out from competitors and be better remembered.

That's why it's worth delighting new and old customers with convenient and useful gifts that will be constantly in sight both at home and in the workplace. And branded cups are perfect for this.

Why cups?

Perhaps , the most common type of branded souvenirs is pens and notebooks, handed out at almost every meeting, exhibition or seminar. But often notebooks remain as dead weight. And there is too little space on the handle to apply an image.

Mugs, on the contrary, have a larger printable area, and you can apply not only a logo, but also an interesting drawing, contact information, or even a small comic book. Don't forget that humor is a very valuable tool for increasing brand recall. In fact, a mug with a logo is a mini-billboard with advertising that is always nearby.

Another advantage of souvenir cups is variety choice - by shape, color and material (from plastic to Chinese porcelain). A rather interesting option is mugs with a colored layer that becomes transparent or changes shade when heated.

How to make advertising on mugs work

1. Use the company logo.

The first rule of branding a souvenir. It would also be a good idea to add the company name and the address of your website.

2. Simple design.

Look at the most successful companies and learn from them. For example, the Apple logo or McDonald's golden arches are recognized around the world because they are simple and memorable.

3. Do not overdo it with the text.

The client will not read into a large number of words and look for hidden meanings. His attention span is short. Short and clear is always the best choice.

4. Use your imagination.

Choose an unusually shaped cup, create a unique design, or use a funny photo with an eccentric quote - after all, everyone loves to collect original mugs that stand out from the crowd of their own kind.

You can also create a unique design only for this batch of branded tableware. Make them, for example, in the style of Andy Warhol or as a parody of famous movie posters. Inspiration is everywhere.

5. Add contact information.

Even the best advertising in the world won't do any good if the client doesn't know how to contact you. This is especially important for start-up companies whose logo is not sufficiently recognizable.

For a web-oriented business, you must indicate the address of a website or blog, and a link to accounts on social networks. Place this information at the bottom of the mug in a contrasting color. Make sure that the inscription is easy to read.

For small companies aimed at working with direct customers (say, real estate firms or renovation companies), it is always worth adding a contact phone number, since most clients will want to communicate with you in person, rather than through leisurely web forms or emails.

Gift promotional products have been helping companies stand out from competitors for many years, increase customer loyalty and convey contact information to them. Branded mugs are one of the most effective types of souvenirs. They “work” for a long time and are constantly in sight.