Brochure cover: how to make it better?

Cover design brochures performs several functions: to attract attention, convey the main message, advertise goods or services. With so many factors, it is quite difficult to create a harmonious design without overdoing it. We have collected several recommendations that may be useful.

Let's talk about color

What works. The effectiveness of business promotion and the attractiveness of the printed product directly depend on the choice of colors. Some companies have their own patented shades that no one else can use. But in any case, a recognizable color scheme contributes to brand recognition.

Care must be taken to ensure that the shade combinations are pleasing to the eye. It is worth using no more than three tones: neutral (for unimportant text), main (for the heading and important elements), additional (for subheadings).

What doesn't work. Too many different colors can completely ruin a designer's efforts. Brochure will become overloaded. There will be no single style.

Surface texture

What works. People perceive information not only visually, but also tactilely. Textural elements on the cover attract the client's attention. Blind embossing or relief varnishing will help highlight your advertising material and give it a more expensive and solid look. This way you can emphasize the logo, the central image or the main message. The cover also looks great on textured designer paper.

What doesn't work. The choice of textures should be combined with the overall style. For example, bright glitter will not suit a strict publication about a bank. It is also worth remembering that reliefs and textures can distort color rendering, so you need to consult with a typography designer.

Images

What works. Good images and graphics enhance the effectiveness of advertising. The imagery you use should be clear and vivid. Pay special attention to the quality of the photos and drawings used. It is advisable to involve a professional photographer or artist. Low-resolution photos will be poorly printed and will spoil the overall impression of the brochure and the brand as a whole.

What doesn't work. Inserting a picture for the sake of a picture is counterproductive. You should be clear about how the image relates to your brand and this particular brochure. You should also not overload the layout field with too many images: this will distract the audience's attention.

Text

What works . Only the most important text is included on the cover: some headline or message, perhaps a company slogan. It is necessary to use short, succinct sentences that do not allow for double interpretation. It is advisable to limit yourself to 5-7 words, and place the rest of the text inside the brochure. The main thing is to interest the reader and make him want to study the product more carefully. Ideally, invite a professional copywriter. But in any case, it is important to proofread everything to avoid typos or mistakes.

What doesn't work. Verbosity. If you neglect this recommendation, there is a risk that the client will not read to the end or will not remember what you wanted to say. Also, you should not try to convey several messages to the client at once. Use the rule: one advertisement - one message.

Additional finishing

What works. A variety of decorative elements (such as foil stamping, matte laminate or custom die-cutting) will perfectly complement your brochure design. The product will look premium.

What doesn't work. Additional elements are effective only if they are used correctly and fit into the overall style of the advertising layout. You should also avoid excessive saturation with various effects.

So, a brochure is an excellent advertising medium. However, it is very important to approach the cover design correctly in order to arouse interest in taking a closer look at the entire product. Originality and a sense of style are important. Therefore, it is worth involving professional artists and copywriters in the creation, as well as ordering the production of this product from printing houses that can offer high-quality printing and finishing.