Great ideas for promoting a coffee shop

The coffee business today is very competitive. On one corner there may be three or four establishments specializing in the preparation of coffee and related drinks. This is not the sale of a unique product or service. It takes a lot of effort to stay afloat. Here are some useful tips on how to stay afloat and become the most beloved and visited coffee shop in the area.

Interior and ambiance

Good coffee is important, but don’t forget about the atmosphere of the coffee shop. Fast wi-fi, a sufficient number of sockets near each table and comfortable cozy sofas will attract people who want to relax and “recharge”. Quiet calm music will enhance the effect.

Use beautiful, inspiring posters, use photo printing on textiles and wallpaper to create a unique interior.

It is also worth subscribing to several print publications. Research which organizations are near you and subscribe to newspapers or magazines that relate to them.

Bright menu

Develop the menu in such a way as to highlight the most interesting items in it. Bright colors, different fonts, padding and pictures all work great. However, it is very important not to overdo it, otherwise the accent positions will be lost.

Attractive names for dishes will also increase sales. Try using a theme related to nearby offices. For example, serve a four-color cocktail of blue, magenta, yellow, and black layers, calling it CMYK, to print or editorial workers.

Don't settle on one menu design. It is worth periodically ordering new printing, changing the design and composition of dishes, taking into account seasonality.

Loyalty programs

Loyal customers who come almost every day are the basis of the coffee business. Encourage them to come back more often and bring friends by setting up an interesting loyalty program. The simplest example is a business card, in which holes are punched with each purchase. After collecting a certain number of marks, the client receives a free drink or other bonus.

The creative design of such a business card will make you want to show it to your friends, which will serve as additional advertising.

Advertising in windows

Beautiful window design with advertising of the most interesting items will help to attract buyers and increase sales of products with high profitability. Change your signs often to encourage customers to try something new from your menu.

Testing

Offer small portions of aromatic espresso to passers-by and don’t forget to give everyone your loyalty card. A feeling of gratitude will not allow you to throw away the card and will make you want to come to you.

Advertising sign

Most people do not want to stop and be distracted by promoters or leaflet distributors, attract In this case, a small advertising sign at the entrance to the establishment will help. An excellent option is a pillar, in the form of a board for writing with chalk. With it you can change the advertising inscription as much as you like.

The inscription on the sign should be short and understandable. A good joke or short description of the promotion will do just fine.

Flyers and other handouts< /h3>

Distributing flyers or leaflets in crowded places, as well as through mailboxes, is a proven way to increase traffic to a local establishment. Especially if you make them attractive and memorable, add a discount code or bonus to them. Who wouldn’t want to get a delicious muffin for free?

So, competent promotion is the path to success for a coffee shop. You need to think about it even before opening the establishment. There are many different ways. By trying different approaches, you will definitely find the one that suits you best.