The 60-30-10 Rule in Graphic Design

Colorful visual elements attract attention to any printed product - from business cards and flyers to colorful glossy catalogues. The right color scheme turns a good brand presentation into a dazzling one. Of course, color perception is subjective, and choosing the perfect color combination is difficult for both experienced designers and beginners. Even using special resources for selecting color palettes, you need to understand how much of a certain color you need to use, when, how and in what proportion to apply shades. We hope the 60-30-10 rule, which will be discussed below, will help you decide.

60-30-10 Rule

The right colors in the right place should guide the user's gaze and complement others visual elements such as typography and images. Without the right balance, the user may become too distracted by a bright spot or, conversely, not notice the desired element. In addition, when developing a scheme, it is important to take into account the psychology of color in order to stimulate the right emotions and encourage users to take the expected action.

60–30–10 is an easy-to-use rule borrowed from interior design that will help you easily create a color scheme. gamma. We choose the main color for 60% of the space, the secondary color takes up 30%, and 10% is left for the accent tone - what really attracts attention.

Color combinations: design tips

There are four proven methods for choosing a color combination. These methods use the color wheel to orient hues relative to each other.

•  Analogous - Pair your base color with two hues that are next to each other on the color wheel. The result will not be a high-contrast combination. These are usually used for backgrounds and softer designs. Fall and spring color palettes are a good example.
• Monochromatic. Involves the use of different tones of the same color. Soft monochromatic schemes look great on charts and graphs, providing a clean, fresh effect.
• The triad method involves choosing three colors located at the corners of a conditional triangle. They have a balanced effect without overwhelming contrast. It is optimal to use one color for the main background, and the other two as accents. Ideal when you want to include key information.
• Complementary. In this case, the designer selects shades that are opposite each other on the color wheel. These are high contrast color schemes that make other colors stand out, so they are best used when you want to highlight elements in your layout.
  

These simple rules will help you develop effective color schemes for your advertising layouts. If creativity is not your thing, trust our designers or look for a solution that suits your budget and style on the Design Exchange. This is an easy way to get advertising products that will work effectively for your image. Contact us now.