How to make a flyer catchy

A typical flyer is a one-way form of communication where you need to offer something and make sure the audience knows about it. The information on a flyer may arouse curiosity and interest, but there is still a difference between a monologue and a dialogue. Ideally, it is necessary to involve readers, stimulate them to interact, then the connection with potential customers will be much closer. Here are some tips on how to do this.

Communicate with a specific audience

The brand must have its own voice. This is how you can communicate with customers in a targeted and consistent manner across all marketing platforms - both print and digital. This concerns a special “tone” of communication, style of content. If you do not develop such a “voice”, then flyers will simultaneously appeal to everyone and no one . It is also very important to take into account the characteristics of the audience, age, gender and other demographic indicators. This is very important for an effective campaign.

Ask a question

Often flyers carry bland and boring information to which the respondent remains indifferent. Try reframing your content. Instead of writing what you want people to know, ask the question in a way that makes readers want to know the answer. Of course, each business has its own specifics and there is no single universal recipe for the right question. It is necessary to analyze what can “hook” your customer specifically and use this as a trigger in questions. Moreover, one question may not be enough - this form of communication is quite common. Try a series of questions, it can be a little annoying, especially if the reader doesn't know the answers. But this irritation will work great.

Be original

Just as it is important to have a unique “voice” of the brand, it is also necessary to be original when selecting content for flyer. If you use the same catchy phrases, the audience will not have confidence. Don’t try to rework or present old ideas with a new sauce, offer something completely new. If only you have what you offer, be sure to let us know.

Originality concerns not only the content, but also the design. Think about how you can use a small space most effectively, what non-standard fonts potential customers might like, and what their color preferences are. It is also worth taking a creative approach to printing - choosing unique types of finishes. For example, flyer with custom die-cutting, selective texture varnish, printed on designer embossed paper will attract much more attention than usual.

Ask for feedback

Getting feedback or inviting participation in a survey through a flyer is another great way to communicate with your audience. This way you make it clear that you value the opinions of customers, and this will definitely inspire respect. Even if distributing flyers does not lead to sales, you have the opportunity to gain valuable information and offer users better products or services in the future.

Use reviews

Reviews, especially thank yous from customers, let the audience know that there are real people who trust the brand. However, honesty and sincerity are required here. Excessive editing will definitely be recognized - and this will cause rejection and damage the brand image.

Perhaps it is too ambitious to expect something supernatural from a small piece of paper. But when flyers truly interact with the audience, the response will be significant and the return on investment will come quickly.