Souvenirs for business: what to choose?

Pens, water bottles, T-shirts, mugs... There are so many options, how can you choose just one? Our short guide will help you decide which souvenir products are most suitable for business!

Audience

So, before you settle on a specific item, try to find out as much as possible about your target audience . One simple way is to look at the age of your prospects. Each generation has certain characteristics and interests.

For example, older people are not as obsessed with technology as the younger generation. For those who have already retired, promotional items dedicated to their hobbies and home relaxation will be relevant, for example, sleep masks, warm blankets, kitchen utensils, scented candles.

People who actively build career, you will be interested in office products, say, food containers or bags. The younger generation, who have grown up with social media and streaming sites, love to share photos, watch videos, play computer games. Webcams or headphones work well for them. You can give children books, toys, and drawing kits.

In addition, the target audience can be assessed by interests. Water bottles are a great choice for those who exercise and care about their health. When it comes to gifts for industry professionals, go for sophisticated, elegant items such as engraved pens or hardcover notepads. You can give air fresheners as a gift to motorists.

Budget

The second important stage when choosing is to decide how much you are willing to spend and how many people should presumably receive your gift. For example, if the audience is small, cooler bags may be suitable. And if we are talking about a mass distribution, then pens or keychains will be the preferred option.

In addition to the cost of gifts itself, it is necessary to take into account the cost of applying the image and personalization, if it is planned.

You can brand souvenirs in various ways, which affects the final cost: screen printing, heat sublimation, blind or hot stamping, digital printing, embroidery - check with the printing house for possibilities and ask for different options for the same products to come to a final decision .

Distribution

Another important factor is where and when you plan to distribute your souvenirs. Do you personally give each client a holiday gift, mail out a reminder about yourself, or hand out something in public places? In the first case, you need something more valuable, in the second - light and compact, in the third - as affordable as possible. In addition, it is worth considering the time of year (ice scrapers are popular in winter, and sunglasses in summer).

Type of business

In addition to universal promotional products like pens or cups, you can make choosing souvenirs related to your business. For example, for travel agencies it could be blankets that are convenient to take on the road or thermal cups; for beauty business - cosmetic bags and mirrors; for educational institutions - folders for organizing educational materials.

T-shirts, coffee mugs and other branded products are loved by everyone, and they are a great way to make a statement. Wolf printing house offers a huge selection of business souvenirs, which are branded using a variety of technologies. Our team is ready to help you choose today!