Packaging for food and sweets: importance and variety

The success of a food manufacturing business is largely based on a unique and attractive brand. Branded packaging is a critical part of a well-thought-out branding strategy. It is largely thanks to it that consumers can easily associate your brand with specific food and beverage products.

Not just packaging, but high-quality packaging

One of the main functions of food packaging is to ensure the safety of food during transportation and storage for a certain period of time. Food should remain fresh, look attractive, and not lose taste. Therefore, for each product it is necessary to develop its own packaging option, based on size, physical and chemical properties, shelf life, and use cases.

For example, packaging for chocolate or packaging for a cake must ensure the integrity of these products. Packaging for food delivery should be easy to use and maintain temperature.

It is better to pack souvenir confectionery products in an original way, so that they are pleasant to give and receive. Let's say, an excellent option is packaging in the form of a large candy. Both children and adults will appreciate it.

In addition to the convenient and correct design, the choice of materials is also very important - paper, cardboard, printing inks, varnishes. All this must be safe and approved for use with food.

Why exactly branded

Branding in the food business helps create an identity among consumers. People recognize and love your products often through first impressions. Packaging becomes a kind of way of communication. It makes it possible, without expensive advertising, to convey a specific message to customers through a well-thought-out design, color schemes, and corporate symbols.

Among other advantages of branded packaging:

• Creates certain emotions. Packaging attracts customers on an emotional level to the food products you sell. For this reason, it is important to choose the right design and materials, and choose a reliable printing contractor. If funds allow, you should give preference to premium finishing technologies - for example, relief varnishing or custom die-cutting, as well as original designer papers. Premium packaging is pleasant to hold in your hands and adds value to the product. Original printed products give you the opportunity to stand out and beat your competitors.
• Helps in launching new food products. Bright and catchy packaging will quickly attract attention and make you want to try a new product. In addition, launching a series of products with similar packaging designs makes it easier to bring products to market.
• Reduces future marketing costs. When your brand is recognized by customers, you can reduce your marketing costs.

At Wolf Printing House you can order high-quality packaging for a variety of food products and sweets. Modern technologies and high-quality materials guarantee the reliability and safety of our products.