Why are advertising brochures needed?

Often you have a lot of information that needs to be communicated to the client, and one flyer is not enough to convey all the information. In this case, an advertising brochure is the optimal solution for demonstrating all the information you want to convey. Booklets are printed with pages ranging from 4 to 8 pages and in a small Euro format, which allows the booklet to contain everything you need.

In order to create an interesting booklet, first determine the consumer who the printed product is aimed at, and then the style of the product itself. This will allow you to establish the structure of basic marketing information and the amount of technical information that will be used in the booklet.

After the first stage, you should order or independently compose a presentation advertising text about the success story of your company, your product or service. You can hire a freelance copywriter, or write it yourself. This text will be on the first pages of your booklet.

Next, write an information page about your product or service, describe how it works, what advantages you have. Don't forget to include illustrations, that is, visual content of your booklet that will accompany the text.

Now create a list of frequently asked questions. Be sure to include answers to these questions in the information part.

Finally, after the work done, put all the elements together. On the first page, include your company name and logo. The presentation text should occupy the first 2 pages. The information section should be on the next 2-4 pages. Finally, the FAQs should be another 1-2 pages long. Insert company information on the last page, include website, email, contact phone number, physical or mailing address, fax number for the person or company.

Make sure the booklet is no more than 6 - 8 pages . Less -  will not provide enough information, while more will be too oversaturated.

After this, make the layout and send it to print. Your booklet is ready!