Brochure printing

Brochure printing: relevant and popular!

Do you think that brochures are an expensive pleasure or a dusty artifact of past decades? But no! Brochures remain relevant and are still quite popular among marketers.

Brochure Making: Learn More about the Benefits

A printed brochure demonstrates value, builds trust, and is highly beneficial for image and sales for a number of reasons:

• Increase in the number of clients. The brochure can be thought of as a kind of conversation. It raises the reader's awareness of issues, allays fears and resistance to purchasing, presents product benefits in detail, and motivates the reader to take specific actions. You can also “build” additional trust-building features into the brochure, such as testimonials or case studies.
• Credibility. A well-made brochure still conveys reliability, quality and authenticity. In many industries, a company is not perceived by the market unless printed materials are used.
• Practicality. The brochure is convenient to take with you. The reader does not depend on a computer or Internet access and can share the brochure with colleagues and business partners at any time. Not all users enjoy dealing with new technologies, complex web addresses, “under development” messages, hard-to-read online fonts, or difficult navigation on company websites. The printed brochure offers an advantage that cannot be underestimated, especially when working with more conservative target groups.
• Versatility. There are many uses for brochures. They can be used to complement a sales letter, a product, or as support during sales negotiations. Brochures can include short fact sheets, checklists, white papers, CDs and DVDs, product samples, and more. In addition, you can print the brochure in the most unusual formats.
• Individual approach. A brochure is less personal than a sales letter, but more personal than a website. It can be sent in a personalized envelope, with a cover letter that best suits the situation and the wishes of specific clients or target groups. Or include a success story in the content describing a project that can also be applied to the client's specific situation.

Brochure design: visual appeal

Emotional photos in large format? Not a problem if you choose a high-quality binding - you can use the entire spread. Where leaflets or booklets reach their advertising limits, the brochure remains an extremely visual way to form a cohesive whole of text and images. In this way, you address your target group at several levels of communication.

In the largest Wolf Printing House you can order brochures of various shapes and choose interesting types of binding and finishing. If you don’t have your own design, you should use the Design Exchange service Wolf Design and choose the optimal solution based on your requirements and budget.

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