What are presentation folders for?

Customized presentation folder is an effective way to convey a marketing message. They perform various functions and bring many benefits to the business.

Brand awareness

The more often people see your logo, corporate colors and other elements of corporate style, the faster they remember and recognize. For this reason, it is worth branding absolutely all printed products that fall into the hands of potential recipients. It also helps to create an image of a reputable company that pays attention to every detail.

First impression

If you send or hand out information to your potential clients (for example, price lists or brochures) , then what matters is how she looks. Will the papers get wrinkled when sent by mail, is it convenient to carry them in your hands, will parts of the product get lost along the way - all these factors are very important. Folders give you the opportunity to showcase your style and taste. By offering products in folders, you emphasize that you care about the client and do not skimp on trifles. Custom design is always an excellent choice

Convenience

If your presentation package consists of various elements - booklets, brochures, disks, flash drives, then it is important that all this is presented and stored together. Depending on the contents, it is worth considering the design of the folder itself, for example, additional pockets.

Meetings and presentations

Customized folders are an integral part of any business presentation. You will definitely hand over a number of materials at the end, and it is better to do this in a beautiful and convenient folder. This way you will inspire more trust among potential partners. The presentation folder can have an unlimited number of design options. aUar-TWL3tIjanGiSJt6MCEJp6Ga7bnZ8nAbGMUlS71uwRD73p9soVI9iLNL2U=" style="width: 100%;">

Effective advertising

In addition to the function of convenient document storage, a folder itself can be an excellent advertising tool. The area allows you to apply advertising information on both external and internal sheets.

Advertising folder - works great even without attachments

Also, after studying your proposal, folders are often used in the future, for example , for storing documents, so printed images “work” longer. For this reason, it is very important to be creative in its design. Here are a few aspects that will play into your hands:

- beautiful design. It is better to entrust the design of any corporate products to a professional. The choice of fonts, colors and shades, and various images will determine the overall impression not only of the folder, but also of your company as a whole;

- quality. How the folder feels in your hands, whether it looks cheap, whether the paper is too thin, whether the images are smeared - all these factors greatly affect your image. You should not save money by choosing an unreliable printing contractor;

- printing execution. When making folders, it is worth making maximum use of the printing capabilities of the printing house. And we are talking not only about high-quality printing, but also about the choice of materials and post-printing options.

For example, a folder made of more durable cardboard will last a longer time. Additional lamination (matte or glossy) will not only increase the service life, but also make the product more stylish.

Die-cutting helps make the folder more attractive

Another great option is selective varnishing, which allows you to highlight certain areas of text, or hybrid varnishing, which gives the surface different effects (for example, sandpaper, sand, orange peel).

You can also choose designer types of paper. A good solution, for example, would be Dali bianco in ivory color with the texture of corduroy fabric, Majestic candlelight cream with a metallic sheen or designer cardboard Linen Icelite with linen texture fabrics. Such folders will undoubtedly look very attractive and be used often and with pleasure.

So, a corporate folder with an individual design is an excellent tool to emphasize the solidity of the brand, evoke good associations, and advertise products or services. However, it is very important to think through its design and construction, and design it beautifully using modern printing technologies.