Halloween to help marketing

Any holiday is an excellent reason to attract additional attention from a potential audience. And although Halloween is not a completely traditional event for our country, it can be perfectly used for marketing purposes.

Competition

Even in Ukraine, many People create their own Halloween costumes, decorate pumpkins, or prepare special dishes. So the marketing idea to inspire people to compete lies on the surface. Make a special direct mail, send out invitations or holiday favors. This way you can encourage your audience to look into your establishment or office, as well as post various photos on social networks. It’s especially great if your products are used in competition items.

Holiday decorations

Beautiful design enhances the pleasant impression of your establishment, be it an office, a store or a restaurant. You should start first with the design of windows and doors, you can hang decorative elements or make dark orange signs.

Modern printing technologies allow you to order before the holiday not only posters or banners, but also other interior elements, for example, roller blinds, curtains or sofa cushions. You can complement the style with matching cups on employee desks, pens and other inexpensive souvenirs.

And of course, don’t forget about pumpkins. Instead of a traditional image, you can cut out your logo or something related to your business. Visitors will definitely want to photograph interesting samples and share them with friends.

Additional menu

If your business is related to food, then it would be a good idea to add special holiday elements to the menu, and print the menu itself in the same holiday style as the interior.

However, this idea is also good for an office or store - you can offer special treats to clients by ordering branded packaging for this.

Seasonal assortment

Extension assortment always arouses additional interest. For example, if you sell clothing or stationery, you can think about a small edition in the appropriate style.

Discounts and bonuses

Various discount offers - an opportunity to “attract” customers, and holidays serve as an excellent occasion. Hot offers on specific products or discounts on the entire range - in any case, you can expect a surge in demand. Prepare an exclusive holiday catalog - your audience will definitely love it. A holiday is a reason to offer a discount, print a flyer and remind about yourself

Party

A festive event can increase the loyalty of partners and unite employees. Unusual costumes, delicious food, cheerful mood - these are wonderful attributes of the holiday. A corporate party is fun and useful

Corporate style

One of the easiest ways to show your involvement in the Halloween fun is to add holiday symbols to your corporate style: make special edition of business cards, slightly modify the sign or packaging bags. A sign with holiday symbols attracts attention

Seasonal content

Another advantage of the holiday is the opportunity to increase traffic to a website or page on social networks. To do this, it’s worth thinking about content dedicated to Halloween that will attract readers. Interesting stories, recipes for dishes with pumpkin, options for holiday crafts for children, announcements of discounts - it can be anything, but all this will increase the number of your subscribers, and, from a global perspective, customers. Temporary redesign of the site will increase user interest

The same applies to printed materials. For example, if you publish a corporate magazine or newspaper, their content can be timed to coincide with the holiday.

So, Halloween, like any other holiday, can help in attracting customers. And modern digital printing, which allows you to create products in small quantities, will be an excellent solution for the production of seasonal products - invitations, banners, souvenirs, stationery and clothing. There is no need to print large quantities, so you can afford to transform your corporate style by any date.