Do you want your products to stand out? Craft paper can help you!

Many people associate Kraft paper with unsightly brown wrapping material. However, some design tricks will allow you to turn it into a unique printed product that will undoubtedly attract the interest of your customers. Let's take a fresh look at this medium...

Production secrets

In the production of kraft paper, as well as other types of paper, certain chemical processes are used that convert wood into pulp. In this case we are talking about kraft cooking, which is also called the crafting process - hence the name of the paper.

A distinctive feature of both the resulting pulp and the final result - paper - is increased strength. It is also important that virtually all the chemicals used in the production of kraft paper are recovered and reused, and the by-products, mainly turpentine and tall oil, are used in other types of industry.

In addition, the kraft process allows use almost any wood, including pitch pines and bamboo, which are not used in traditional papermaking.

Most often, craft paper remains brown, although it can be bleached. In any case, there is no very long bleaching, which not only reduces the strength of the product, but also increases the production price.

Why is craft paper better than regular paper?

So, the most important advantage of craft paper – its environmental friendliness. Today, caring for the environment is a popular trend, and more and more customers are paying attention to it. When choosing a product, buyers want to be sure that it does not harm the environment, and this applies not only to the product itself, but also to its packaging.

As already mentioned, the production of kraft paper in itself quite environmentally friendly. In addition, such paper is biodegradable if it gets into the soil, and it can also be recycled.

Kraft paper is suitable for various types of printing because it absorbs ink well. However, it is not often used for the production of printed products, so such products will definitely stand out. In addition, manufacturers offer a wide range of weights and shades of kraft paper, so the design space is almost limitless.

Where to use it?

So, by using kraft paper, you are helping the environment and your wallet. What are the options for its use?

- the advantages of kraft paper for packaging production are obvious. It is very durable, so it better “takes care” of the safety of the product, say, glass bottles. At the same time, low weight does not affect the delivery cost. Food stays fresher;

Coffee and kraft paper packaging are great companions.

The Kraft paper wine label evokes associations with an aged drink

- the same strengths - strength and lightness - are also important for corporate envelopes in which both documents and various promotional products are sent;

Kraft envelopes sealed with white paint look very stylish< /p>

- image products made from such paper are an excellent way to emphasize innovation and concern for the environment for any company. For example, kraft paper business cards will stand out from others and evoke associations with an environmentally friendly business. This is especially important for businesses related to food (pastry shops, bakeries, cafeterias), or nature (landscape designers, florists and others), as well as large corporations.

Bright colors look great on brown craft paper.

In addition to business cards, it is worth paying attention to other types of printed products: in particular, notebooks and diaries in eco-style will be an excellent option for corporate souvenirs.

An example of a corporate notebook made from kraft paper

A unified corporate style allows the brand to stand out and remains in the client’s memory