What is the ideal poster?

Creating a beautiful poster, say, for a musical group, a movie or some kind of event, is not so difficult. Today there are many templates and services on the Internet where you can choose a general theme, fonts and background. It turns out no worse than a professional, with a minimum investment. Or even without them. Those who are just starting to try themselves as a designer may find some tips useful.

Choose a template to suit your style

General layout direction depends on what the poster is about. Say, if it is aimed at advertising an R&B group, then soft lines and silhouettes of people will do. The atmosphere of a classical music concert will be conveyed by completely different images and color schemes. It is also worth analyzing the tastes of the audience you are targeting.

Black background

Bright colors attract Please note, however, a black background can be an interesting solution. And it goes well with light shades. Black and white classics look stylish and professional.

High-quality images

< p>You shouldn’t overuse a large number of pictures. One may be quite enough. At the same time, there should be enough space for empty space (the so-called “air”), which will highlight it perfectly.

It is very important to choose a good quality picture so that it looks clear when printed, especially considering the large format of the future product. If possible, it is better to involve a professional illustrator or photographer.

You can also take your own photo and “play” with various effects - there are many free resources on the Internet that will allow you to do this. For example, photographs in beige shades are well suited for a vintage style. However, do not forget to clarify the requirements of the printing house - it is important that the final result meets your expectations.

Don’t forget important details

Dates, time, place, cost of attending the event - all this is very important and should be as readable as possible. At the same time, you need to carefully fit this into the overall design, without making an accent. Let this data be printed in smaller font at the bottom.

Information about social networks

Social networks are a powerful channel communication with the audience. If the poster is aimed at promoting something, it doesn't hurt to give the public the opportunity to learn more about your page, as well as ask questions or read reviews from other users. Therefore, it is worth printing the Internet addresses where you can be found.

Interesting offer

If you need to attract visitors with a poster, then you can interest the public with some special offers: a free cup of coffee, a small discount when purchasing tickets in advance, an autograph from the author of the book - many options may be suitable. And in this case, there is a greater chance of word of mouth; people will willingly share such information with friends and make posts on social networks.

Charity

Charity and any kind deeds are a great reason to advertise yourself once again, creating a separate poster. If you do this on a regular basis, say you support some kind of association, then you can put such information somewhere in the corner every time.

Use holidays

People love holidays. Include holiday decorations or costumes in your design. This will be a bright and memorable solution.

Scale the image

Having developed a poster design, enhance the effect by printing smaller products with the same image, say flyers or even business cards. The more often consumers see this, the faster they will remember your brand. Additionally, the same design can be used for posts on social networks.

So, a little tricks - and you will get a great poster with a good design and quality content. A good solution for those who cannot afford a professional designer. If you don’t have the opportunity to delve into the intricacies, then another budget solution is to use the Design Exchange. By posting your requirements there, you will have access to various offers for any wallet.