Making postcards to order: congratulations or promotional products?

In modern business etiquette, the use of postcards is gaining more and more momentum. A polite sign of attention is increasingly used as an effective way to elegantly remind clients and partners of yourself. Many managers have already appreciated the opportunity to additionally advertise their products by printing postcards - inexpensively and effectively.

Postcards are an integral part of corporate culture, combining marketing and congratulatory functions. They allow you to unobtrusively congratulate customers, remind them of yourself and additionally advertise the company’s products or services. In addition, postcards are an excellent marketing tool at presentations or promotions, where they are handed out or installed on special stands.

Usually postcard printing is a small-format publication with good printing, printed on one or two sides of the media. This type of product requires a careful approach to design, the use of paper of a certain density and the availability of special equipment for cutting smooth edges. In some cases, making postcards to order involves a small edition, in which case, in order to emphasize respect for the recipient, they can be made by hand. According to business etiquette, they are attached to a bouquet or gift.

The production of postcards in Kyiv can be entrusted to the Wolf printing house. In addition to the already familiar lamination, UV varnishing, embossing and foiling, innovative technologies are used here. One of them is TWIN-SPOT. Using special equipment, the paper acquires the properties of plastic, and important information is emphasized with an elegant shine. Such postcards are a successful combination of stylishness and solidity, which is not so often seen in business etiquette.

But whatever the postcards are, their production begins with the development of the design. At the Wolf printing house, a layout can be ordered from professionals who have been working in the printing market for more than ten years, or through the Design Exchange. Greeting cards are an important image element that is designed to form an impression of the company, and at the same time record important information. That is why high demands are placed on their design. You can describe them in the technical specifications for the order, then choose from a huge number of proposals from various artists the one that suits the most.

As for the format, the most common are folding and non-folding. The dimensions of the product may vary depending on the wishes of the customer. In addition, cards can be supplemented with tabs. Usually it is thinner (made from tracing paper or any other paper) and it is on it that in this case the congratulatory text is applied.