How to make your brochure more attractive

Printed brochure is an important marketing tool for many types of businesses. It allows you to briefly tell potential customers about your services or products, while still providing plenty of space for powerful images. When working on a brochure design, it is worth taking into account several factors that will affect the overall perception and make it possible to increase the effectiveness of the advertising message.

1. Printing materials

Already at the stage of the initial idea you need to think about the printed medium. To make a good impression, don't use cheap, thin paper. Images will be visible on both sides, the product will quickly wrinkle and wear out. Money spent on printing will be wasted.

And vice versa - using interesting designer papers, for example, with different textures - you can attract attention, engage tactile sensations, and evoke associations with a reputable brand. And this is one of the main goals - to make sure that the brochure is not thrown away immediately, but examined and read.

The color of the paper also matters. For example, coated (glossy) bright white paper adds contrast to images and is well suited for brochures where photographs predominate. If the brochure contains a lot of text, then it is better to use matte papers and yellowish shades. Also, such papers give a vintage effect.

By the way, an interesting and inexpensive way to make a brochure stand out from others is to use paper in bright colors and black and white printing.

Another non-standard option is synthetic paper, which is essentially not paper at all, but a type of plastic. Its advantage is incredible wear resistance: it practically does not tear and is not afraid of various influences such as water or grease, so it is great for use, say, in spas or restaurants.

2. Design

A stylish appearance is the key to success for a brochure. It should be simple, minimalistic and easy to read. Too much information, pictures, small or unreadable font will cause the product to not perform its function.

It is important that the color scheme reflects the overall mood of the brochure and your corporate style. For example, calm turquoise-pearl shades are perfect for advertising jewelry, and bright colors for an entertainment complex at sea.

Particular attention should be paid to the design of headlines - they should be bright and “catchy” at first sight. The joint work of the designer and copywriter is important here.

You also need to provide an easy-to-read layout and remember that the eye moves from left to right. At the same time, very long lines are unlikely to be read to the end.

3. Image quality

Any a successful brochureshould contain pictures to break up the monotonous text and attract attention. And these must be high-quality images (high resolution, not blurry) - you should not skimp on them, being content with those found on the Internet. It is better to hire a freelance photographer or purchase good illustrations on special exchanges. This is especially important if the brochure advertises luxury products.

4. Printing technologies

No matter how beautiful the design is, poor printing can do everything spoil. Therefore, finding a reliable printing house is essential. At the selection stage, it is worth discussing the possibilities that the contractor offers. It is important that the company has equipment for both offset (large-run) and digital (small-run) printing, since digital printing makes it possible to personalize the brochure. In other words, you will be able to receive a circulation of products with different elements (for example, customer names or QR codes).

In addition, a modern fleet of equipment for post-press finishing is important.

For example, die-cutting machines can give your brochure any non-standard shape. The product coated with varnish will look beautiful. In particular, if you use a combination of several types of varnishes (glossy and matte), you can get an unusual texture, for example, the effect of orange peel or sand.

So, a beautiful, high-quality printed brochure is a good way to make a first impression. Good design in combination with modern technologies will make it possible to attract attention to the brand and remain in the memory. In this case, serious investments will not be required.