How to guess the color and get the desired result?

What do a printing house, a photographer and an advertising agency have in common? They all need to be matched exactly to the color. If they carry out this task systematically, following all the rules and regulations, they provide the most value to their clients, which increases the demand for their services.

It is no secret that reproducing color is very difficult and is a precise and multi-step process . Especially when it comes to gradients, photographs, complex color layouts, and technologies. To ensure that the result is achieved, several basic principles must be observed.

When developing a layout and processing images, you must view the layout on a calibrated monitor. Because the color on screen and the color on the finished printed product will be different if the monitor is not calibrated. If you printed on a color printer, it is not a fact that it also has the correct settings. You can print on different printers and see that the printed layout will be different. Therefore, it is important that if you are afraid about the color, it is better to order a color proof for your edition. After that, you see if the color matches the one you wanted. Once the color proof is approved, the print run can be launched. If you are still not sure of the result, you can order such a service (it is free) as being present at the “make-ready”. In this case, you will watch how your circulation is launched in production and control the result of the correct color output.