Design of printed products in a minimalist style is a current modern trend. Any product, be it small flyers or huge billboards, looks very elegant if there is no excessive amount of text and images, and at the same time the focus is on the important details. However, the simplicity of such a design is only apparent and developing truly attractive products can be quite difficult.
Advantages
Minimalistic advertising is always better remembered because it captures attention. If there is an excess of details, the gaze becomes scattered, the respondent tries to look at every fragment. In a minimalist image, the eye focuses on the key message or image. Such advertising often contains an element of surprise and causes surprise, which contributes to brand recognition.
Better less is more
So, minimalism is about keeping things simpler. Determine what key values should be perceived by the target audience and put them at the heart of the design. Everything unnecessary needs to be removed. Here is the basic rule to remember. Every element that goes into an image must have a reason to be there.
A good example is a BMW ad. Non-original spare parts look similar, but in reality they are fake. The designer needed only a few letters and one slogan to convey the message.
More “air”
Empty space is a minimalist designer's best friend. Don’t be afraid to leave a lot of white space on your marketing materials, in which case the “air” becomes part of the message. The advertisement for the Kit Kat chocolate bar looks great, reminiscent of the pause icon in music players combined with the slogan “Take a break, eat a Kit Kat.”
Bright colors
The free space does not have to be white. The background can be bright. It’s just important not to overdo it with the number of colors. At the same time, the text and images must be contrasting, otherwise they will be difficult to read and perceive. McDonald's traditional red and yellow are advertising classics.
Preferred contact
Choose the method that is most convenient for you and your audience to communicate. You should not put all telephone numbers, page addresses on social networks and similar information on small products.
Humor
Minimalism can be fun. Carefully choose words and images that will grab users' attention. An advertisement of a German bank that makes you smile is very memorable.
Consistency
Whatever printed materials you order, stick to the same style. Analyze what the audience perceives best - this will allow you to build a brand identity. business cards, folders, gift wrapping, bags made in the same style will evoke positive associations among your customers, the brand will be associated with stability and good taste
Materials and design
Printing design plays a huge role in the production of marketing materials. A minimalist business card on designer paper with a beautiful texture will look very elegant. Craft paper will emphasize the environmental friendliness of the brand. The same goes for post-press finishing. For example, a glossy selective varnish, emphasizing important details, will give the product a zest, and foil stamping will give a premium look.
So, printed products in a minimalist style look modern and attractive, allowing you to make the message more memorable. It’s worth experimenting with this trend, combining it with exquisite printing.
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