Exclusively from Tori Johnson: What should you avoid when starting a business?

When the famous TV presenter took her first steps along the path to a successful career, she there was no million-dollar budget, specialized education, or even business ideas. The only thing she knew for sure was that she shouldn’t look for a boss. It is much better to found your own company and become its leader.

So, in 15 years, Tori managed to create 2 major projects that brought her fame literally throughout the world. Looking back, she remembered 3 things she regularly avoided when starting her business. This is what helped the woman become who she is now: famous, respected and self-sufficient. What was the key to Tori Johnson’s success? Read our article.

1. Total secrecy

By organizing your own project, Tori had absolutely no understanding of entrepreneurship. She wanted to create a business that catered to women, something that had previously been very rare. All that remained was to tell others about your idea in the hope of receiving advice and useful contacts.

Surprisingly, Tori was absolutely not worried that someone would dare to steal her idea and become her main competitor. She was always sure that people had too many worries to find time for such offenses. By telling others about her endeavors, Tori received an invaluable amount of useful information.

So the first piece of advice from a wise businesswoman: relax, don’t worry about plagiarism and focus on the fact that people can really help make a business start successful. The main thing is not to be afraid to share your thoughts with them!

2. Immeasurable planning

Immersed for a while in the gray routine of office life With a boring 9-to-6 schedule, Tori Johnson quickly realized it wasn't an option for her. So, she stayed at home with two small children, household chores and debts. Her husband worked full time, but it was still not enough to live the full life of his dreams.

There was not enough time in the day, the family budget was scattered like dust in the wind - it was necessary to act urgently! Tori began carefully putting together a detailed strategy for surviving and starting her project. After spending hours rewriting a business plan, the wise woman saw a simple truth. She just needed to find a few companies willing to finance a promising startup.

3 months after leaving the office, Tori took part in a large-scale marketing exhibition and was able to start her own business.

3. False expenses

At the beginning of her career, Tori could not boast of a good income , and even more so - renting an office for work. Her faithful assistants were: an inexpensive table in the corner of the bedroom, an old computer and a landline telephone. Here Tory sold her services to representatives of rich and influential companies. But no one even guessed that the entire work process took place in the living room with noisy children and a nanny. What does Johnson herself say about this? There is no point in investing in dubious needs!

Yes, at first it may seem to you that buying the latest MacBook model and a new leather chair is an urgent mission. However, to get started, it is better to buy only the things you really need. But in the future you will be able to deservedly afford luxury apartments and a vacation on the ocean coast.

These simple recommendations from a successful American lady can become your must-have in organizing a business. If you follow these simple rules, success will not take long to arrive. Don't be afraid to try, take risks sometimes, and even ask for help. One way or another, your efforts will certainly be rewarded!