PantoneⓇ: a way to expand printing boundaries.

PantoneⓇ: a way to expand printing boundaries.


#Pantones #Pantone

Bright, delicate, thin, rich, metallic and fluorescent pantone inks solve problems that classic offset printing cannot cope with. An image that glows in the dark, a metallic sheen, bright acid colors - everything that goes beyond the ordinary is solved with the help of pantones. They are able to attract attention, scare with the boldness of a creative solution and expand the boundaries of the possible.

Pantones are ready-made inks that do not require additional mixing and do not overlap each other during the printing process. They are bought ready-made and used clean, as a rule, to obtain a color accent or a corporate identity that is clearly differentiated from competitors. The number of Pantone printing colors is constantly growing and currently has more than 1,800 spot colors.

You can see them all together on the Pantone fan. At the first moment, the abundance of flowers is mesmerizing and stunning. Taking a closer look at the text, you will see that each color is assigned an individual number or name, and composition. By composition we mean the exact ratio of parts of the base colors (they can be found at the beginning of the fan). The implication is that if your Pantone supplier doesn't have the bucket of paint you need in stock, you can mix it yourself.

For what purposes are pantones used?

There are two objective reasons for using pantones. The first is increased requirements for brand recognition (labels and packaging printed in different countries on different materials must be, if not identical, then very similar). Pantones in this case are used to make it easier for the client to find your packaging and distinguish it from similar ones. The second is if you are not ready to do without color, which cannot be obtained using the process printing method. This is not only silver or bronze, there are quite a lot of them, which is explained by the different color gamut of the Pantone and CMYK systems. What is the reason, you ask, for such a limited use of pantones?

Panton printing is expensive.

Most often, printing machines have 4 sections, each of which filled with process colors (CMYK). In order to add a fifth ink of a corporate color, you must first print a digital image, let the printed sheets dry, wash the section, fill it with new ink and make adjustments again. This number of operations significantly increases the time of working with the circulation, and, accordingly, the cost of the project. To optimize pantone printing in terms of technology, speed and budget, presses with five ink sections or more are needed. The KBA Rapida 74-8, recently installed at Wolf's printing house, is equipped with 8 sections. This allows her to print sheets on both sides at once with one adjustment or print 8 colors (4 CMYK + 4 pantones) on one side of the sheet.

Please note that pantone fans are available for coated and uncoated papers, matte and glossy. If you are going to use the color on the fan as a reference, check that the fan is correctly matched to your printing conditions. Otherwise, it will be difficult to achieve a match between the print and the pantone sample.

Wolf Printing House wishes its clients to encounter difficulties as rarely as possible and to cope with them with ease!

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Grigoruk Anastasia,
marketing manager of the EasyFlyer agency.

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