Print is more than paper advertising

Professionals who talk about marketing myths regarding the "death of print" often forget that printing services extend far beyond typical paper products such as business cards, brochures, catalogs and more. Printed items may include promotional items, magnets, stickers, pens, keychains, flash drives, coasters, lighters, and even clothing such as T-shirts and caps, ties and vests.

They are usually , are viewed as gifts or promotional sovereignties, so the segment that orders them is likely to be a longer-term and regular consumer than expected. In fact, such printed products are meaningful and impactful. Therefore, in accordance with marketing research, in order to show the company’s image and encourage the client, incentive gifts with the company logo on them are an effective option.

From a regular pen, thanks to branding (applying company logo), you can create a beautiful and practical marketing tool. A little advice: any branded gift should be useful at work, thanks to which their clients and partners will know about you and hear about you. If this product is practical and universal, it can be taken home and will no longer play the role of an advertising tool. For you, branded souvenirs are both a gift and an opportunity to show your image at a special event (for example, pens, cups, napkins, shelf cards, flash drives, etc.).

In general, souvenirs are an effective marketing tool, as well as a way to reward the client.