Wholesale printing: a smart business

Potential clients do not always understand the difference between wholesale and retail printing orders, especially if the same printing house works with different categories of customers. The main difference is in volumes – and, as a consequence, prices. However, not everything is so simple. For example, at Wolf Printing House even a small enterprise with small volumes can easily obtain wholesale conditions.

Products for ordering in bulk

In fact, any product manufactured in a printing house can be either retail or wholesale. You don't have to order millions of copies to get a discount. Each print job is calculated separately, taking into account quality, material consumption, production time, finishing complexity and design assistance. A flexible system allows you to consider each buyer individually.

Who cares

Special conditions and wholesale offer many excellent opportunities. This is quite interesting for printing companies that do not have enough of their own equipment.

Resellers can focus on graphic design and advertising campaigns that will effectively attract more customers. There is no need to incur direct costs for equipment, take care of logistics, and at the same time you can offer a huge variety of products that were not available before and receive significant profits. Using wholesale conditions, you can get truly inexpensive printed products and add any profit margin.

Another wholesale category is large corporations. Such clients have to print a lot, primarily marketing materials and any accompanying products, for example, forms, technical manuals, packaging and labels.

Smaller enterprises can easily reach the volume of large corporations - if you analyze printing needs and combine them into large orders. For example, order business cards for all employees or flyers for several upcoming exhibitions at once.

Wholesale orders are also of interest to enterprises that “serve” a variety of events, exhibitions, and advertising campaigns. Careful planning will also help to significantly enlarge orders.

What are the benefits

The first thing that wholesale orders are associated with is significant discounts. However, this is not a complete list of advantages. The list can be supplemented:

Convenient work. As a rule, experienced managers who are well versed in technology work with key clients and can help choose the optimal solution for each specific task.

Unique opportunities. A large printing house can afford a modern fleet of equipment, including exclusive ones. For example, Wolf Printing House offers unique hybrid varnishing, printing on mirror paper and much more.

Uniformity. Highly automated equipment guarantees color consistency within one run and from run to run. Also, when ordering in bulk, you don’t have to worry that the selected designer paper will go out of stock or its shade will be different for the next batch.

Delayed payments. When relationships are built between partners, it is possible to negotiate a variety of deferments, which is especially important for resellers and service companies that depend on the end customer.

So, the advantages of wholesale orders in the printing industry are not limited to financial savings. At the same time, they may be of interest to various categories of customers. A thoughtful approach to order formation makes it possible to receive wholesale benefits, even for small companies.

However, if volumes are still not enough, Wolf Printing House has another interesting option - prefabricated circulations, offering almost the same advantages to beginners and small businesses. Want to know more about this? Read on our blog or contact our managers!