Event promotion: how to increase the number of visitors

Selling all tickets or attracting the maximum number of visitors to a planned event is the cherished dream of any event -manager. We offer several ways to strengthen your advertising campaign.

Special website

A landing page or a separate website makes it possible to tell in detail about the upcoming event, upload presentations, and talk about the participants. In this case, it will be easier for interested users to find information than if everything is placed on the corporate website. In addition, it is easier to promote such a resource through social networks and contextual advertising.

Podcasts and streams

Various audio and video podcasts are very popular if they provide interesting information. Launch your channel, for example, on YouTube, invite relevant speakers to host it. You can talk about new products, research, and reveal your plans. This way you will attract customers, and this will work not only for advertising a specific event, but also for promoting the brand as a whole.

Stories on social networks

Promotion through social networks is a relatively inexpensive and at the same time very effective way to influence the audience. To enhance the overall impression, you can post some insider information, for example, fragments of future performances at the event, photos or biographies of participants. Intrigue will be an excellent trump card in the game for the attention of the audience.

Well, on the day of the event itself, you can stream. This will allow you to attract customers to subsequent similar events

Promotional offers and sweepstakes

An important emphasis in promoting the event is to launch “word of mouth”. In other words, get people talking about the upcoming event and sharing information. The best way is to offer some kind of “bun” like free tickets or a gift for reposting on social networks.

You can also connect excitement, because many people love to compete and win. So the prize can be given not to a random user, but to the one whose repost gets the most likes.

Thus, a large number of participants are involved, a certain inspiration appears, and the level of awareness of the potential audience increases.

Printed classics

Despite the abundance of modern digital ways to attract attention of the target audience, do not forget about the traditional “classics”. Flyers, leaflets or brochureshave still not lost their relevance.

Beautifully designed printed materials attract attention, force people to read the information and save it if interested. Flyers or leaflets are inexpensive, but can be printed huge circulation.

At the same time, it is quite important to think about the right places for their distribution, depending on the theme of your event. By distributing them in crowded places, such as near shopping centers or during public events, you ensure a wide reach of interested users. By placing it in mailboxes, you can attract residents of a specific area - for example, to the opening of a new store.

Personal appeal

Many clients appreciate personal letters. This shows that people are truly important to you. Especially if it is not an email newsletter, but a printed invitation. Modern digital printing allows you to personalize each product, in other words, put your client's name or message on it. You can also add special image elements, say QR codes, that can be scanned with a smartphone and access the site or additional information.

In general, a combination of all options - both digital and printed - can provide maximum success . The more ways to capture the audience's attention are used, the greater the chances of getting the desired result, increasing the number of visitors, improving brand awareness and strengthening brand loyalty.