Psychology of color in marketing, advertising printing and web design

Specialists have conducted a lot of research on color solutions in order to understand what effect a particular color has on a client.

How to choose a color to promote your product or services?

Most of us are so immune to color that we don't even realize how it affects our mood or behavior. Advertisers and marketers have spent enormous amounts of time and money trying to persuade consumers to purchase their services or products.

For example, it is no coincidence that the logo and packaging for drinks of a well-known brand have remained red for many decades. In fact, even the mention of this product probably immediately associates the product with the color red.

It is quite natural that such color schemes contributed to the design, this is primarily due to the fact that was a visual tool to attract customers to choose your product. Any experienced designer knows the basics of interaction and color combinations to positively impact customers' first impression of a product or service.

While different cultures retain individualistic choices in colors, in the Western world, mood colors are usually depicted as follows:

Therefore, it is very important to analyze the market and its specifics when choosing a color scheme for your brand.