Roll label: an invaluable aid to branding

Many consumers make purchasing decisions based on packaging and labels. And at the same time, many products go unnoticed in supermarkets due to the chaos on the shelves and in the sections. This is why it is so important to add more elements of visual appeal to the product. The quality of the product is the most important, but not the only factor that you should pay attention to. A roll label is an affordable, versatile, eye-catching, reliable and durable way to increase sales, increase brand awareness and win customer loyalty

Increase shelf visibility

If the buyer does not see the product, he will see it did not purchase. A unique and presentable appearance is the most important condition for being noticed. Modern technologies make it possible to create labels of a wide variety of shapes and sizes, and apply first-class printing to them. Don't forget about finishing technologies. Do everything possible to make a potential client want to pick up your product and take a closer look. Even better if he likes the label so much that he wants to show it to friends or share a photo on social networks.

Experiment with small editions, monitor the reaction to a particular design, while leaving memorable corporate symbols.

Reflect information about the brand

How will the buyer know that the product is made by a company he trusts if there is no relevant information on the label.

Logo , a short slogan, a guarantee of quality and company value - all this should be put on the labels, without forgetting about brevity and conciseness. It is these elements that will allow the product to acquire individuality, and it will become easier for customers to find and recognize the product of their favorite brand.

Inform about special offers

Roll labels are a great tool to inform your audience about current promotions. Offer customers discounts, bonuses, small souvenirs, involve them in games and competitions, stimulate social interaction through labels - all this significantly increases loyalty, fuels interest and ultimately increases sales.

Product information

In addition to a bright design, the label should be informative. This should provide up-to-date information about the product, its composition, manufacturer, storage conditions and other details, often regulated at the legislative level.

So, printing roll labels provides significant benefits and helps strengthen the brand in various ways. However, it is very important to give preference to reliable printing contractors with modern equipment. This is the only way to ensure readability of small text and get bright, rich images.

< p>Wolf Printing House has everything you need to produce excellent roll labels: first-class equipment, qualified designers, professional managers and printers. Order your first print run and enjoy quality at very affordable prices!