Self-promotion through original printed materials

Self-promotion through original printed materials

18.12.2018

Freelance work - regardless of whether you know how to program or knit scarves - has many advantages. It is possible to regulate your workload and earn money while doing what you love. However, it is quite difficult to find a use for yourself without properly promoting your products or services. And this is where high-quality printing can come to the rescue. With its help it is easy to impress a potential customer.

Unique business card

Basically, a business card is a piece of cardboard with contacts printed on it. But the power of a business card is often underestimated. If you are a graphic or web designer, developer, photographer, artist or any other creative profession, your business card needs to be especially attractive. Although every other person needs a business card that stands out and is remembered. For this reason, it is worth thinking about its design; it is possible to order the production of some original form. Printing combined with selective varnishing also looks very stylish and expensive.

Beautiful summary

A high-quality printed resume with a competent design is necessary not only for freelancers, but also for everyone who applies for any job. It will help differentiate the applicant from others. Here you need to carefully consider not only the design, but also the content: cut off the unnecessary, in particular old information, and do not forget about the main thing. An excellent solution is to use infographics, illustrations, and funny pictures. Any idea that attracts attention is good.

Presentation package

Business card, flash drive with portfolio, customized envelopes in complex with small souvenirs like keychains with a seal, packed in a beautiful box, will perfectly introduce you to a potential employer or client. Such a set will indicate good taste, and at the same time will allow you to see your work live. Instead of a box, you can print a folder with a custom design and put everything in it.

Printed portfolio

In the digital age, having a digital portfolio is essential. However, the printed version will enhance the effect you have on the customer. And you don’t have to be a photographer or fashion model. A catalog of cakes that you baked to order, or interior designs for weddings - all this looks great in print. The main thing is to choose the right photographs and work out the text information so as not to oversaturate your product with it, but at the same time give the most complete idea of ​​the possibilities.

Advertising brochures

A brochure is an excellent marketing tool that gives you enough space to talk about the services and benefits of your offer and “spice up” this information beautiful illustrations. At the same time, this is a small product, so it does not take up much of the reader’s time. A thoughtful presentation, as well as creative design, is important here.

So, the arsenal of printing tools is a powerful argument in the fight for the client. If done correctly, the recipient will perceive you positively and will want to use your services. Regardless of what exactly you decide to order, it is worth considering important factors in the design development process:

  • ultimate goal (attract customers, remind about yourself, introduce yourself);
  • specific target audience;
  • non-standard design (color, shape, finish, designer paper or non-traditional printed materials)

All this may seem quite simple, but requires a creative approach . Fun souvenirs, memorable business cards, personalized promotional labels and custom boxes can take your personal brand to the next level. After all, clients value not only the quality of work, but also attention to detail and innovative thinking.

Prepared by Stream Content Agency

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