Composite editions. Two sides of the same coin.

Wolf Printing House offers sensationally low prices and breathtakingly short production times for some types of products. What is the trap, a customer experienced in communicating with printers will ask. And he will be absolutely right: high speed, low cost and excellent print quality are rarely found at the same time. Let's figure out what exactly makes it possible to receive everything at once. The name of this paradox is prefabricated circulation. When not one business card is placed on a printed sheet, but 68 different ones, not 1 flyer is placed 30 times on a sheet, but 30 customers print their flyers on one imprint.

What is the most important advantage of this printing method?

Cost reduction for each individual customer. After all, starting up and setting up a printing press is the same expensive regardless of whether you have printed 100 or 1000 printed sheets. So it turns out that the cost of one long print run (1000 sheets), divided by 68 people, costs each customer tens of times cheaper than paying for your own small order yourself.

Second, but no less important advantage This type of printing means speed. Imagine that when placing an edition in a printing house, you inform the manager that you are starting an exhibition and you need printing urgently. To which the manager answers: there are 60 orders in front of you in the queue, if everything goes according to plan, they will be able to take on your work in 3 days. By that time the exhibition will already be over, and printing will not be needed. A consolidated circulation, collecting many orders on one sheet, will be ready tomorrow.

What are the features and what should you remember when placing in a composite circulation?

You are buying a place on a sheet among many . The printing house guarantees to all customers that printing will take place in accordance with norms and standards. It would seem great! But this coin also has a flip side; the general standard does not provide for personal attention to any one product, only to all of them together - in a package. This means that if you want to print in strict accordance with the proof, prefabricated printing is not your option.

And one more feature of prefabricated editions: despite compliance with print quality standards, products are more susceptible to variations in tone both within the edition and during periodic repetition. If, for example, you order a flyer monthly, you may notice that each time the color does not perfectly match the previous one. This is due to the tolerances within each standard. And although printers strictly monitor compliance with the standards, minor color changes are still inevitable.

In conclusion, I would like to say that prefabricated printing can be an excellent tool that allows you to reduce printing costs and print high-quality products in a short time. But, in order to decide to take advantage of this super offer, you need to understand its features. If we are talking about handouts such as flyers, leaflets, business cards, intended for hundreds of different people, here direct indications are placed on the assembled circulation. If you need premium-class printing, an individual approach, and all the attention of the printer should be focused only on your order, prefabricated circulation as a tool is not suitable for you.

Wolf Printing House wishes its customers the successful implementation of all printing ideas!< /p>