Product packaging

Packaging is both a way to protect a product and a powerful marketing tool. Why you should pay attention to it if you haven’t done so before - we’ll tell you in our article!

A few statistics

Various research on the packaging market often leads to very similar data: the majority of consumers accept take into account the design and quality of packaging. According to recent studies, premium packaging design encourages more than half of customers to buy again.

In this way, packaging protects the product during the logistics process and attracts customers.

Stand out from others

There are many competitive products on the market that differ little in their properties. According to Arka, a third of consumers base their purchasing decisions on packaging.

The first contact and first impression of the product begins with packaging - both in the store and online. In other words, primary packaging is a kind of “outfit”, and if it is not good enough, looks boring and not original, there is a risk of going unnoticed or not being liked by customers.

By paying due attention to the packaging or label, you will ensure a strong position for your product. So unleash your creativity and embrace printing innovation.

Improve the user experience

Visual appeal is important. But this is not the only thing buyers pay attention to. Whether it will be convenient to carry the product, store it, open it and use it, and whether the material from which the box is made is recyclable also matters. According to data, only about 10% of Paperworkers do not reuse boxes and bags.

The information component and labeling also matter. The packaging tells consumers about the composition, operating conditions, and compliance with regulatory documents. Thus, the buyer can be sure that this is exactly the product he would like. As a result, trust in the brand grows.

Unboxing

E-commerce is growing exponentially. In this case, what comes to the fore is not how the product looks on the shelf, but how others responded to the packaging and the product itself. Packaging Company data shows that 40-60% are willing to share unboxing photos or videos if the product was packaged beautifully.

Live testing of packaging provides an opportunity to increase the interest of that part of the audience that gives preference for online shopping.

Thus, investing in packaging has direct benefits: attracting attention, increasing loyalty, increasing the customer base and profits. You can order all types of packaging from Wolf Printing House. Innovative equipment installed at our production sites allows us to produce a variety of boxes, including those for food products, in any quantity, and apply printing and unique finishing to them. Contact our managers for an estimate right now!