Business card, what's in your name?

The point of a business card is not only to provide your partner with your contact information, but also to make him want to use this information later. Therefore, we can divide the content of a business card into two categories: informational and advertising-emotional. The purpose of the first is to clearly and concisely state your personal information, the second is to form a positive impression of the owner of the business card.

Since many recipients of a business card often mark additional information on it, for example, the time when it is best to call you, The paper should be thick, plain, and easy to write on. Manufacturing methods may vary, be it offset printing, which has advantages in resolution, silk-screen printing, which allows you to give the image a relief, or printing on photographic equipment, which is characterized by high quality and efficiency.

Despite the current lack of any or clear rules regarding the parameters and principles of designing business cards, you should remember that a business card is one of the most important components of both the company’s image and the individual style of its owner.