Why do you need a brand book?

An integral factor contributing to the best development and promotion of a company in the modern market is a thoroughly developed brand book. It should include a description of your brand, approaches to its positioning and promotion in the market, factors of its recognition. A brand book is necessary for PR, advertising and marketing specialists in a company.

Maintaining a unified corporate style in everything from outdoor advertising to store interiors and employee uniforms allows the consumer to significantly simplify the process of identifying a brand. The use of a brand book not only reduces the time and effort spent on setting and solving advertising and marketing problems, but also significantly optimizes financial costs, and also makes it possible to predict the overall course of the campaign and its time frame.

In the optimal version, a brand book consists from several parts, each of which is intended for individual specialists - designers, marketers, managers. It is worth remembering that the brand book should include only the necessary information. There is no need to overload it with unnecessary information that will never be used.