83 CAMPAIGNS AND 33 PARTICIPANTS OF EFFIE AWARDS UKRAINE-2010 WILL COMPETE FOR THE TITLE OF THE MOST EFFECTIVE IN UKRAINE!

Wolf Group of Companies, the permanent printing partner of EFFIE Awards Ukraine, invites you to attend the most significant winter event in the advertising world of Ukraine. The organizing committee of the international competition of marketing and advertising effectiveness EFFIE Awards Ukraine has announced the end of accepting works.

Effie 2010

This year, 33 participants will compete for the title of the most effective in the advertising and communications market of Ukraine, registered 83 campaigns. This is a record number of applications in the entire history of EFFIE Awards Ukraine: last year 53 works were submitted, in 2008 - 63 campaigns. The largest number of entries were submitted in the categories “Consumer Services and Retail Sales” (14) and “Communication Facilities and Services” (13). Also in the top three are “Food” (10). It should be noted that the category “Consumer services and retail sales” was also in the lead last year. However, the palm was held together with it by “Banking, financial and insurance services, construction and sale of real estate” with nine applications; this year there are also 9 works in this category. Among the pleasant surprises are competitive applications for new categories for the EFFIE Awards - “Media Innovation” and “Renaissance”.

I would especially like to note the work of the managers of the J&I advertising&PR agency, they were not only the very first to fill out an application for participation in the competition, but they did it absolutely correctly. At the moment, the organizing committee of Effie Awards Ukraine is checking all other applications for technical errors and compliance with international requirements of Effie Worldwide.

Judging in the Effie Awards Ukraine competition is based on many years of international experience of Effie Worldwide -  in applications, participants indicate exact indicators of the results campaigns. All competition entries are assessed on a 100-point scale (0 - ineffective, 100 - very effective). In addition, each work is evaluated not by one jury member, but by a group. Voting is anonymous and confidential. The evaluation of competition works is based on the independent opinion of each member of the jury, which includes top managers of Ukrainian companies and heads of major advertising agencies, which means that the competition cannot be won by paying a certain amount to the organizers.

First round Judging will take place on November 6th in the meeting rooms of the Radisson SAS Hotel. During the 1st round, judges will examine entries without evaluating the creative materials in order to weed out the weakest or most disqualifying entries.

The second round will take place on November 13, also at the Radisson SAS Hotel. The judges will evaluate the works by category, including creative materials, and give their final scores.

The award ceremony for the winners of the Effie Awards Ukraine 2010 will take place on December 3. On the same day, as part of the Effie Days in Ukraine, the traditional International Conference on Effective Advertising and Marketing Communications "Effie. Ideas that worked" will be held. The conference program can be found here www.sostav.ua/news/2010/10/28/56/35416/. The best marketing cases from the most successful players in the advertising and communications market will be presented at the conference.

The cost of participation in the conference and the Effie Ceremony is 1000 UAH, and the Organizing Committee provides a flexible system of discounts. Thus, when accrediting several people from a company, the cost for one participant will be 750 UAH. In addition, additional discounts are provided to members of the All-Ukrainian Advertising Coalition: 20% for active members and 5% for associates.

You can simply register for the conference by following the link effie.org.ua/ru/conference_2010/ register  or by calling the Organizing Committee of the competition by phone: +380 44 490-90-30(31,32,33)  or by e-mail: festival@adcoalition.org.ua, project@adcoalition.org.ua. Contact persons - Ekaterina Gubrenko and Miroslava Nagornyuk

About the competition:

Marketers call Effie the most rational award in the world, since the competition evaluates not so much creative ideas as the effectiveness of the advertising campaign as a whole. For players in the marketing and advertising market, the Effie Awards are of particular importance: it is a confirmation of professional competence, performance and an indicator of the company’s maturity. Participants in the competition not only compete with each other, but also, most importantly, fight for recognition of a certain professional level. Effie's goal is to determine the effectiveness of strategic decisions in advertising and marketing communications. Unlike other competitions for advertisers and marketers, in this case the jury evaluates what interests the customer of the advertising campaign most: sales growth, increasing market share, consumer loyalty, increasing brand awareness and brand value. An agency's participation in such a competition is a strong argument for advertisers that they trust their money to professionals.