10 tips on how to make advertising effective

Promotion is necessary for every business. And it must be effective, otherwise advertising budgets will be wasted. Here are a few tips that will help you create competent advertising text for various printed products, for example, brochures, booklets or handouts.

1. What sets you apart from your competitors

Effective advertising helps you stand out. Potential buyers are constantly in contact with a large number of printed products, so the text must indicate why they should cooperate with you and why you are better than competitors. Not even that. State why your offer is the number one choice and why competitors may not even be considered. And if everything is done correctly, then there is a high chance that readers will not. The proposal itself must also be voiced in an original way, not at all in the same way as others voice it.

2. Strong headline

Attracting attention from the first words is not an easy task; its solution requires experience and professional skills. But this is vital because people scan promotional products very quickly and if nothing attracts them, they will most likely go in the trash. Ask yourself who exactly you are trying to impress and what exactly can help

3. A good offer

Make an offer you can’t refuse. Users love a good deal. Try to figure out how to entice them so that they come back again and again. A good price, test products, free shipping or gift wrapping are great ways to cheer up the customer and increase profits. Don’t forget to describe all the benefits beautifully, so that the reader cannot resist.

4. Advantages

The advantages of a brand or advertised product are the emphasis in advertising. It is important to talk about the characteristics, but not right away, not at the stage of attracting clients. First, explain what the benefits are. This is quite simple to do: write down all the important properties on a sheet, and then write next to it what each of these properties will specifically bring to the customer. A simple example: your online store is open 24 hours a day - this is a simple description of the operating hours. But working with you, the customer saves time and effort, it’s more convenient for him - this is already a list of advantages.

5. Conspiracy

Advertising that does not look like advertising inspires more confidence. Make friends with periodicals and participate in reviews as an expert, give interviews, publish news about a company or products - any format is perfect. Such materials have a much higher chance of being read.

6. No risks

People are nervous about spending money. There are a lot of scammers, fakes and low-quality products on the market, so many are worried about how not to fall for scammers. Offer a guarantee, convince that there are no risks, demonstrate attention to detail. In a word, do everything possible to reassure the client in advance and assure him of your trustworthiness.

7. Call to action

Talking about the offer is not enough. We need to encourage customers to take some action: come to the store, visit the website, buy some product at a discount. The more specific the call is, the better the result will be.

8. Urgency

Just getting people interested in an ad is not enough. It is necessary for the client to use it right now, otherwise it will be forgotten later. So add time frames—happy hours, promotional weekends, limited-time offers—whatever you prefer, it's important to get people to show up.

9. Bright graphics

Plain text on a plain background is quite boring and doesn’t make you want to read it. It’s a completely different matter if you add beautiful bright pictures to the text that attract attention and outline the essence of the proposal.

10. Full contact information

No matter how high-quality the advertising text and illustrations are, without contact information, the advertising campaign will not be effective. Make sure that you do not forget to provide the client with a choice of convenient ways to communicate with you, including modern instant messengers and social networks.