10 ways to inexpensively promote your business

It is necessary for any company, both large corporations and small entrepreneurs, to promote their business, products or services . And the smaller the scale, the more relevant inexpensive advertising that does not require huge budgets becomes. We offer several ideas.

1. Launch a website or blog

Perhaps the need to hire expensive professionals is stopping you. However, their services are not always required. A number of things can be done independently, for example, using templates for websites on the Internet (you will have to pay for a domain or hosting - but this is a very small financial investment) or blogging on free resources like WordPress.

2. Be active on social networks

Socialization is the most important component of marketing. Don’t isolate yourself from your audience, communicate with them as often as possible. If you still haven’t created accounts on Twitter, YouTube, Facebook, Pinterest and similar networks, hurry up. It is not necessary to launch advertising campaigns for money - if you frequently update interesting content, the audience will grow exponentially.

3. Databases

Every industry has specialized websites and printed directories that are trusted and relied on when choosing a business partner. Don't miss the opportunity to register and get on the lists (say, TripAdvisor for travelers) - in many cases it's free.

4. Specialized communities

Communities of people with similar interests, online or offline, are also of great interest for business promotion. You can communicate with interested audiences on social networks, on forums and during events.

5. Direct mail

Modern printing technologies make it possible to inexpensively order full-color printed products, for example, flyers, brochures or booklets. If the business is tied to a specific area, then putting your information in the mailbox of each resident will be very useful.

6. Press Releases

Many print publications and web portals accept press releases for publication free of charge if the news is of interest to the audience. Monitor periodicals that relate to your field, establish relationships with editorial staff

7 . Cooperation advertising

Exchange advertising brochures with colleagues - say, in a cafe lay out business cards in a laundry room or in a hotel flyers of the spa salon in exchange for a similar service on their part. This way you will expand your audience without significant financial investments, and at the same time offer your clients a more comprehensive service.

8. Barter

Perhaps you cannot afford to place outdoor advertising in an interesting place or participate in an exhibition. The solution may be an exchange of services or products. This way you can save a lot and get what you want.

9. Discounts and gifts

Many clients love free souvenirs. A good discount or small gift will attract the interest of the audience. The same can be said about the referral program. Offer some kind of bonus to someone who brings a friend.

10. Print a presentation package

Of course, you can put a lot of information on the Internet and provide clients with a link. However, this way you will not reach the entire audience. Having printed information in your hands is much more convenient. And if they are beautifully and effectively designed, then there is a chance that you will be remembered much faster than your competitors. In such a package you can put brochures with information about the company, its history and services, customer reviews, the most interesting cases - it all depends on the specialization of a particular business.

So, even if you own a small business, the lack of large advertising budgets should not stop you. There are many inexpensive promotional methods that will help you reach potential audiences, increase brand awareness and increase profitability.