Branded paper cups: secrets of quality production

Branded paper cups are often used in coffee shops, restaurants and events. This is an affordable and very interesting advertising product with huge potential for branding. It allows you to attract an additional audience, talk about various promotions, increase customer loyalty and overall business profitability. Today we will talk about how they are made and what you should pay attention to when ordering in order to get a high-quality and effective product.

The first secret. Quality Material

Most of the paper we use every day will not hold up if hot liquid is poured into it. However, you can pour anything into paper cups: from ice water to hot tea or coffee.

The outer layer - the walls - of a paper cup is made of special cardboard. The material should provide thermal insulation, keeping the drink hot for as long as possible. Therefore, the best option is two-layer cardboard (for cold drinks, one layer would be enough). The second layer also protects the user from the risk of getting burned and makes it possible to apply prints.

A special synthetic coating on the cardboard serves as a hygienic barrier and makes the glass waterproof.

For your productsWolf Printing House selects only first-class raw materials from the world's leading manufacturers to guarantee food safety.

The second secret. Modern production

Any product for branding should look attractive. Blurred images or a disintegrating cup will cause irreparable damage to the company's image. So the quality control system is set up at the highest level.

In brief, the production process looks like this:

• printing images on cardboard;
• assembling the walls and bottom ;
• welding the product under temperature (the inner coating of the cardboard serves as a kind of “cement”);
• packaging and preparation for shipment

The equipment allows the production of four types of cups of different sizes:

• 110 ml - ideal size for rich espresso;
• 175 ml - perfect for aromatic Americano;
• 250 ml - such a glass is most often chosen for a delicious cappuccino or tea;
• 340 ml for drinks that can be enjoyed for a long time - latte, cocoa, milkshake.

There is no need order a large batch at once - the minimum circulation is only 500 pieces. You can experiment with seasonal designs, create cups for specific events and enjoy the variety.

The most important advantage of a paper cup as a marketing tool is the ample space for custom images, logos and slogans. Thanks to the designer on the Wolf Printing House website, even a beginner who has never done anything like this can create a layout. Just upload an image, it will be checked and automatically converted into the required form.

The designer also has a large selection of ready-made templates, where you can only change the logo or inscription. This is very convenient and economical - there is no need to hire third-party designers and waste time on approvals.

So, in order for the cups to be truly attractive and of high quality, you need to take care of a beautiful design and carefully select a printing service provider who uses only high-quality materials and modern technologies. In Wolf Printing House you will find a reliable partner you can always rely on.