Budget printing

Five budget options for printed products that will attract attention to the brand

Printed products are a powerful argument in the fight for the client’s attention. Business cards, banners, brochures - all this is inexpensive, but a very effective way to promote a business. With the growing popularity of digital marketing and the development of printing technologies, the cost of printing is becoming more affordable, and the products themselves are becoming more and more attractive. Here are interesting and at the same time quite budget options that will help you stand out from your competitors.

Business cards

A business card is one of the most ordered types of printed products. And it's still a great way to get your message across and be creative and innovative. For example, modern technologies make it possible to produce editions of business cards with personalization, to apply original images - so that each product is different from the other. You can also apply a QR code so that the client has convenient access to your web resource or page on social networks. This will increase the recipient's interest and engagement, as well as increase your online audience. The QR code design itself can also be very original - in the form of a logo or picture, which will increase brand recognition.

In addition, it is not necessary to be limited to the standard size business cards - you can make them a little smaller or give them an unusual shape - all this will undoubtedly allow you to stand out from similar products.

Postcards

According to Print Mail research, 40% of recipients of direct mail mailings apply for products or services to the sender. Printed postcards are an excellent and economical solution for sending by post. As with business cards, there is no need to limit yourself to a standard form. You can make the most of modern finishing technologies - printing with metallic inks, die-cutting, varnishing, embossing - and get a real masterpiece.

Sending postcards with personalization, for example, an individual appeal or a custom illustration, will be especially effective.

img src="//wolf.ua/images/YDg_OjASHsa0RwFWKxHfj7WfYCUWE4MaThnvw8zzuG5xk-0t-2Ipx07Vmi-dSb6GKylkfzYOdJvccXluoA_Bq0VUZa_uzXai7HTUmtkT52owqThIHoyRK_8_b3Rl6An ZRTk11DHIsJnygP8nq3NAhHhP19Tsy_-GsaQCvI_0vtQ=" style="width: 100%;">

Coasts for glasses

Promotional souvenirs work great for increasing brand awareness and building long-term relationships with customers. According to an analysis by the Advertising Specialties Institute, 84% of recipients of promotional souvenirs (for example: pens, cups or T-shirts), they remember the name of the company that presented them as long as they use the product in everyday life. For a small business, this is an excellent return.

Cup coasters are a very budget-friendly souvenir option that can be printed on biodegradable materials, emphasizing concern for the environment. Attract attention with a beautiful image using bright, say, metallic or fluorescent paints.

Stickers allow you to brand almost any product (for example , packaging, office supplies, souvenirs) for very little money. An interesting design will make you stand out and be remembered, will cause pleasant associations with your brand, increasing its recognition. It is only important to think through the design and come up with some interesting content, for example, add a touch of humor. An interesting choice could be a sticker made from foil. It looks very catchy and is used quite rarely, so it will stand out from the rest.

Bookmarks

Book bookmarks (stickers and note paper) is an excellent marketing tool because it is often used in everyday life. The very low cost of printing makes them accessible not only to small businesses, but also to self-employed freelancers. You can create a series of bookmarks with different designs for different literary genres (fiction, detective stories, children's literature), hand them out in bookstores or during special events (for example, autograph sessions).

Thus, modern printing allows you to get interesting marketing materials without hitting the budget. Such promotion is quite accessible to small businesses. However, it is very important to use all the typographic possibilities and use different finishes to achieve truly beautiful printed products.