The color of your business: what do you need to know for successful promotion?

When you think of a brand, what comes to mind first: hyped a product, a bright logo or a catchy slogan? What about color? Oddly enough, without exaggeration, it plays an important role in shaping the brand image and especially influences the target audience.

When a person encounters a brand for the first time, he may be delighted or disappointed. That is why it is useful for beginners and experienced entrepreneurs to know what associations evoke different shades.

Do you want people to remember your company at first sight and enthusiastically tell friends and relatives about it? Then read our article quickly! With the help of design psychology expert Sally Augustine, we reveal the secrets of using color to promote your business.

The palette you use to advertise your brand directly affects how the public perceives it. With the help of color associations, you can adequately represent a company: emphasize its individuality and convey to customers the main idea of ​​​​a business.

What do popular “advertising” shades hide and where is it best to use them? It's time to figure it out!

Red

This passionate and a gambling connotation is found quite often. The bright and exciting color of love, strength and energy can intrigue even the most sophisticated individuals in marketing. It literally immediately attracts the attention of others, not allowing you to pass by an attractive poster or billboard. Red color is ideal for advertising almost any business. But most often it is used in the field of beauty, health, travel and entertainment.

Yellow

What could be more pleasant than the color of the sun, warmth and wealth? One of the most cheerful shades can bring a smile to a passerby, lift your spirits on a cloudy day and endear your company. The color of success and prosperity is used to advertise large corporations that are known to everyone today. Among them: Nikon, Ferrari, Ikea, McDonald's and many others. Who knows, maybe your brand will soon join this list?

Green

They say that the most harmonious shades are those found in nature. And it is not surprising that they are led by the color of fresh greenery. It instills confidence, calm and tranquility. And using it in marketing is a real pleasure! Just think, while you're preparing one advertising campaign, you can get inspired for the next one. What can we say about new business projects!

Blue

If you want to emphasize the reliability, solidity and safety of your company, give preference to the blue tones of the palette. They can often be found in banks, various serious organizations, airlines, and even on famous social networks.

Even in ancient times, the color blue was considered a symbol of power, stability and rationality. The Persian gods definitely knew about the secret properties of blue and it was not for nothing that they decorated their throne with sapphires. And you can learn from their wisdom by making your brand logo in a luxurious indigo or an impressive azure shade.

Achromatic

Even the most colorful posters cannot do without splashes of black, white or gray. These boring and inconspicuous, at first glance, shades allow you to correctly place all the accents and not overload the image with bright colors. In addition, they never lose their relevance and look stylish. And in different variations, they allow you to notice the details without missing the main thing.

Don’t be afraid to experiment with shades and express the individuality of the brand. This is what will set you apart from your competitors and be remembered by your target audience!