Design tips when creating printed products

In the modern world, a huge variety of printed products are produced every day. Each person views dozens of advertising products a day, but only a few remain in memory. In order not to get lost in the sea of ​​the same type of advertising, it is worth taking an unusual approach to concept and design. Here are a few good techniques:

Use a spread

A great example is the Adidas advertising campaign for their Forever Sport product line. The series of images resembles gym exercises. If you “play” with the opening/closing of the publication, it seems that the athletes are working out - pumping up their abs, lifting dumbbells and doing stretching.

Use the print format

Colombian agency Ogilvy & Mather created a wonderful series of advertising layouts for knife manufacturer Carulla. They cut so accurately that they can get into small spaces between newspaper columns

Motion effect

J&J Advertising from Shanghai miraculously used a transparent page to advertise DHL. The courier moves from the sender to the recipient as soon as you turn over the sheet. In life, everything is delivered just as quickly.

More free space< /h3>

The less the advertising page is filled, the easier it is to focus the reader’s attention on the most important object. As, for example, in the case of advertising Fakeson musical instruments.

Minimalism

There is no such thing as too much free space. Sometimes all it takes is a small object to demonstrate something very large. Such advertising forces the recipient to engage the imagination of the recipient - and this is important

A bit of exaggeration

This technique can be turned into an interesting concept, such as in the Ariel washing powder ad developed by Saatchi & Saatchi. The powder makes clothes so white that the shadow is not even reflected.

< h3>Images of animals

People love animals, so using them in advertising is always a winning option. Such advertising makes you smile, improves your mood and is therefore better remembered. Apparently, the French designers of the advertising layout for Timotei shampoo proceeded from these considerations.

Color as part of the message

“We don’t like yellow,” says an advertisement for a dental clinic. Playing with white and yellow shades, repainting yellow objects (chicken, egg yolk, lemon, banana) in white makes you look at these images again.

But in a public service announcement from the Malaysian Nature Society, aimed at reminding about the death of animals due to the disappearance of forests, on the contrary, bright contrasting colors are used that attract attention and act somewhat depressing.

Humor

Advertising that makes you smile is a great choice for any advertising campaign. Automotive giant Fiat also reminds us that we need to get out into nature from time to time. Of course, his cars are perfect for this :)

A little music

Good music is a source of inspiration, so it’s worth using such associations. Moreover, if your business is associated with musical evenings, such as in the Furca restaurant.

Taste and aroma

The association that print advertising evokes is very important. Therefore, it is worth using bright images of fruits, the taste of which is well known to everyone. You can also use special varnishing to add additional volume, imitate the surface, and engage tactile sensations. Let's say, Curtis tea is just asking to be served on the table from these advertising posters

So, talk about the death of print advertising is somewhat premature. A creative approach helps to attract the attention of potential customers. That is why it is very important not to neglect quality design and turn to professionals. In addition, high-quality printing is also necessary, so the choice of printing house should also be approached carefully.