Ideal color for print advertising

Marketers and graphic designers have long known that color plays an important role in success any marketing campaign. Certain colors tend to evoke the right emotions in consumers, thereby stimulating brand awareness and motivating purchases. Let's look at the shades that best help in successful sales.

Red

Red is the color of power. It grabs people's attention and holds it, which is why it is one of the most popular colors for marketing. Just don’t overdo it!

Green

< p>Green is a universal color. It looks warm and inviting, offering a pleasant experience to customers. It is also associated with health, environmental concerns and goodwill. Finally, green is the color of money, so it creates thoughts of wealth.

Based on analytics and data collected from billions of searches on their site, Shutterstock found that the most searched color in the United States in 2019 is a light shade of green, Lime Green.

Lime green is a color associated with nature, confidence and energy. And according to color psychology experts, it is believed to promote feelings of alertness, freshness and creativity.

Blue

If you want to be seen as trustworthy and cool, blue is the color for you. Mix blue with complementary shades for best results.

Pink

Often this color is associated with a female and children's audience. But transcending traditional gender connotations, pink is proving to be a universal color in the design world - found everywhere from marketing materials to the iPhone. Back in 2016, Pantone named Rose Quartz and Serenity as their Colors of the Year, and they've been quite trendy ever since.

Yellow

Yellow is a powerful color to grab your audience's attention. By using it, you convey that you are confident in your abilities.

Purple

Purple is ideal for adding elegance and prestige to your marketing materials.

Gold

Adding gold accents to your design will add a touch of luxury to your printed items. Brighter gold will attract the attention of the audience, while darker gold will give associations with wealth and warmth. You can also try adding a golden hue to a nature-inspired palette of orange, green, brown or coral for added impact.

Orange

Orange is energy. This color has powerful attention-grabbing properties, it looks fun and cool, and it makes customers feel like they are dealing with a cutting-edge company.

Brown

Brown, an earthy tone, is famous as a comfortable color that provides clients with relaxation. Dark brown tones combined with green tones of foliage and turquoise ocean are favored by modern designers who champion a natural approach. If you want your products to evoke nature, you will find these relaxed colors ideal for your design.

Black

Another universal shade . It can be modern or traditional, exciting or relaxing. Used as a contrasting color, black most often adds a touch of drama.

So, the impression and emotions that printed materials evoke largely depend on the chosen shades. However, it's worth remembering that color can be used for more than just text or backgrounds. “Playing” with the color of certain fragments of the product allows you to achieve the desired effect in an original and memorable way.

An interesting example is unique three-layer Triplex business cards, recently introduced to the Ukrainian market by Wolf Printing House. Between two layers of white paper there is a layer of colored cardboard, so the end can be black, green, red or blue. A very dense product (1 mm thick) immediately stands out and is remembered.