How to Use Printed Postcards in Marketing

A beautiful postcard is an effective addition to any gift and an original souvenir in itself. However, they can be used not only for personal, but also for commercial purposes. And even if it seems to you that printed products are the past and the future is only behind digital advertising, do not rush to draw conclusions. Printing offers luxurious opportunities for any business. Let's talk about the advantages of using postcards to promote goods and services.

Short presentation

Potential clients always have very little time - and your task is to “hook” them as quickly as possible, while conveying the maximum amount of information. Not everyone will search the Internet or leaf through a large catalog. Postcards are an excellent and very compact way to briefly and quickly tell about your company. At the same time, they look more stylish than flyers or leaflets, are made of denser material and for this reason stand out among the usual advertising products.

Versatility

Postcards have several uses. First of all, as already mentioned, this is an excellent holiday souvenir. Your customers will always be pleased to know that your company remembers them and cares about them. A good addition to a postcard, especially a holiday one, would be codes for bonuses or discounts.

Postcards can also be used as large “business cards,” presenting information about the company and your contacts. On one side you can place a map of directions to an office or store.

Another option is to use postcards as invitations to various events, for example, a store opening.

Budget choice

Unlike many traditional types of promotional products, postcards are very affordable. They cost much less than advertising on radio or television, or outdoor billboards. There is room for printing small items in almost any marketing budget.

Stylish and solid brand

A high-quality printed postcard is the ideal medium to shape the image of the brand as a whole. The original design will make your company stand out from others and remain in the memory. For this, it is very important to choose a good printing contractor who will offer a variety of finishing options: beautiful die-cutting, spot varnishing or full varnishing. You can also experiment with designer papers with different textures. All this guarantees that the postcard will be noticed, the message will be studied, and not thrown into the nearest trash bin, as often happens with inexpensive, unattractive flyers or booklets.

Personalization

Digital printing allows you to produce a whole run of postcards that are different from each other. For example, you can add some original element to each postcard - say, the name or photo of your potential buyer, various calls to action, discount codes. Personalization attracts customers by showing how important they are to you. In addition, this allows marketers to more clearly measure the effectiveness and efficiency of an advertising campaign.

Combination with new technologies

Printed direct mail has already become a marketing classic today. But that doesn't mean he doesn't keep up with the times. You can put a QR code on the postcard to make it easier for the client to find your website or page on social networks.

You can also add elements of augmented reality. In this case, when scanned by a mobile device, the postcard will “come to life”, “tell” some story or “show” a video. In any case, the potential customer will be interested and involved - which, in fact, is required from any advertising campaign.

Such technologies also provide a lot of valuable information about customers: you can record the number of scans, collect user data.

So, postcards are an excellent marketing tool. They provide a quick return on investment, strengthen your brand position, provide an opportunity to engage potential customers in the initial conversation, and attract attention with a striking appearance.