How to create the perfect “Roll-up”

Roll-up is an ideal tool for any business when it comes to promotion at various events, such as exhibitions or seminars. They are easy to transport, durable and fully recyclable, and can be used both indoors and outdoors. In addition, movable banners “work” perfectly as advertising in various waiting rooms

Developing a banner on rollers is not enough How is it different from designing a poster or any other marketing material? But there are some differences that need to be taken into account when creating a large format product. Let's consider 10 key positions.

1. Graphic editors

Banner size 800x2000 mm and more. The resolution must be at least 300 dpi. It is impossible to obtain a high-quality layout by creating it, for example, in text editors or using other non-specialized software. It is important to use a graphic design program that can produce high-quality files, such as Adobe Photoshop or Illustrator.

2. CMYK Color Scheme

Make sure to specify the correct color profile before starting work - this is a fairly common mistake. When converting at the end of the work, the shades may change, which is not very desirable, especially if the layout contains corporate colors and accurate color rendering is important.

3. Place of use of the banner

Ideally, access to the banner is open from all sides and the entire image is visible. Then you can fully use the entire space of the canvas. However, if the product will stand behind an exhibition stand or something else will obstruct a full view, this must be taken into account in the design.

4. Corporate colors

The banner design should be organically combined with the appearance of other marketing materials and interior design. Be sure to use a color palette that reflects or complements your brand's personality.

5. Typography

The banner should not only be attractive, but also be readable from any corner of the room or exhibition hall. Choose fonts that are easy to read and large enough to be seen from a distance - this is especially important for the main message and company name.

6. Use high-quality images and logos

As mentioned earlier, the banner layout should be in good resolution. The same requirement applies to images and logos used there. Check the quality of your illustrations before importing them.

The dimensions of the pictures must correspond to the physical size required for placement on the banner. Manually stretching results in loss of quality, and low-resolution images may appear blurry or pixelated when viewed up close.

7. Logo and name

We read from top to bottom and left to right. Therefore, it is best to place a logo or name on the top left - there they will be noticed most quickly.

8. Key Message

It is important to have the key message at eye level. This is the easiest way to attract the attention of people passing by. Break the banner into thirds and place the main message at the bottom of the top third or at the top of the middle third.

9. Contact information

Don't forget to include your contacts. Usually the lower part is allocated for this. At a minimum, it's worth printing the website address. Although telephone, email, and pages on social networks can also be useful to your potential clients.

10. Proofreading

It is very important to thoroughly proofread all text before sending it to print. This rule applies not only to the banner, but also to any advertising materials. The presence of errors and typos can turn off your audience, because such advertising looks sloppy.

Ask someone from your company to double-check the spelling and information or invite a professional editor - this service is not worth skimping on.

< p>So, roll-up is an excellent advertising tool. But its preparation, like other advertising products, requires certain skills, so it is advisable to resort to the services of experienced designers or the Design Exchange. High-quality design will attract attention faster and more effectively and will significantly improve the response from advertising.