How to choose beautiful photos for printed materials

A good picture can be worth a thousand words, right? Imagine what your marketing materials could say to your customers with the right illustrations! Selecting images is one of the most important steps in your campaign. You want your image to convey the right message to your recipients, but at the same time not distract them from your offer. It's quite complicated, so we've put together a little guide that can help you choose the best option for your print product and make your message more effective.

Do you need images?

Remember when last time you received any form of marketing communication. Was there an image used there? Perhaps there was a certain color involved that caught your attention, a nice font or something like that? Almost always the answer to these questions is yes. There's a reason for this.

Illustrations are a critical component of any printed product. This is usually the first thing people see, even before they read the text. They help set the tone of the conversation and stimulate interest in the rest of the content.

That's why it's important to choose a picture that conveys the message correctly. Your reader can decide, based on the image alone, whether the rest of the content is worth their time. The last thing you want to do is mislead your audience or make them want to throw your product away. Let's consider the best options.

Macro photography< /h3>

In case you are not familiar with the term, macro photography is the practice of photographing small objects and reflecting them in larger proportions. For example, an image of a beetle or a coffee bean can be enlarged several times.

Close-ups are effective because they stand out from the general background. A high level of detail intrigues many people and gives a different point of view on a familiar object. People will want to look at such an image for more than a second, which increases the chances of reading the document.

An even better effect can be achieved if micro-images are highlighted using finishing. For example, macro photographs of coffee beans will look great combined with selective glossy varnish. Ideal for a coffee shop, readers will feel the smooth texture and aroma of the coffee and feel as if they are actually in the establishment.

The more senses you can stimulate, the greater your chances of a positive outcome.

The more senses you can stimulate, the greater your chances of a positive outcome.

The more senses you can stimulate, the greater your chances of a positive outcome.

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Famous or local attractions

Attractions that Almost everyone knows: the Eiffel Tower and Arc de Triomphe in Paris, the Colosseum in Rome, the pyramids in Egypt, a local town square or cityscape.

If you want to reach a local audience, use images that convey a local flavor. This will highlight your concern for the public and make your products more personalized.

Using national or nationally recognized images can also be an effective marketing tool. This attracts the reader's attention and can give the right impetus.

Drawn illustrations

If you want to move away from stock photos in favor of something original, hire an artist to create hand-drawn illustrations just for you. People find these images attractive, plus you can be sure that no other brand can look like yours.

However, make sure that the images are not used just for creative purposes. They should support your proposition and your philosophy.

Maps

If you have a lot of competition around you, consider making a map your defining image. Not only does it grab attention, but it also adds value to the message by helping recipients find you personally. This is a great tool for new businesses or businesses that have moved.

Infographics

Infographics are not only effective on the Internet - they can also be useful in printed materials. It turns complex data into easy-to-understand visual information.

For example, a solar panel company might use infographics to illustrate how solar panels work and how much money they save homeowners.

So, good images are the key to the success of advertising products. However, it is important not only to choose something interesting, but also to make sure that it is of high quality and will look as good when printed as it does on a computer screen. Otherwise, it won't do the "job" you need it to do. It is equally important to turn to a reliable printing house that will not spoil the original idea with incorrect implementation.