When others are on vacation: what is good about summer marketing?

Traditionally, the summer period is a lull for marketing and promotion, since many clients are on vacation or spending more time outdoors with their families. However, this is a great time to renew your business and prepare for the business season. It is in the summer, while competitors are on vacation, that it is worth thinking about stimulating sales, strengthening brand awareness, and revising the assortment.

Time for new advertising campaigns

Summer is the right time to launch new products. An advertising campaign is a long process. Accordingly, by September-October, when your competitors are just starting, you will already be far ahead.

The same applies to increasing brand awareness - this requires a lot of effort and patience. In the summer, clients have more time to explore new promotional offers.

In addition to new products, in the summer you can test new channels and forms of promotion, this will help you choose the most effective options for the season of business activity.

Summer Theme

Print design with a summer theme looks great. Include vibrant graphics, seascapes, travel tips, and popular destination information in brochures, booklets or flyers and make several mailings. This is a great way to reach a new audience. This recommendation will also be relevant for outdoor advertising.

Don’t forget about postcards and congratulations on the summer holidays. Just cards thanking you for your loyalty to the company wouldn’t hurt either. You can also host various events and parties for clients.

In addition, a seasonal theme is a great opportunity to update all presentation materials. Try ordering new business cards, folders, redesigning the site , launch a photo competition on social networks - all this will refresh the perception of the brand, help increase awareness and expand the audience.

Seasonal sales

All customers love discounts and promotions. And the change of seasons is always a great reason to spur demand. Focus on summer deals at the beginning of the season, and prepare for fall promotions at the end. Don't forget to mention this in your advertising mailings.

You can also prepare small summer souvenirs that will please your partners and will remind you of your brand.

Take care of your online image

In the era of smartphones and tablets, even while on the playground with as a child or on the beach, your clients never take a complete break from work. Your business will need this.

Make sure that your website is adapted for mobile devices and that the content is not distorted.

Do everything possible to ensure that promotion via the Internet remains stable; publications on the website and on social networks do not stopped and contained interesting, relevant information. This way, your customers will develop loyalty, the company will look reliable and stable in their eyes.

Rested employees = maximum potential

Today, quite a lot of people working in private structures do not allow themselves a vacation. However, the effectiveness of such personnel decreases over time. Everyone needs a reboot. Give your team a break and organize joint events. Work efficiency will increase significantly. Organize a brainstorming session on this wave and think over a creative advertising campaign.

So, summer is a great time for relaxation and intensifying marketing activities. This is an excellent reason for advertising campaigns, updating printed materials, searching for new forms and promotion channels. Don't waste time.