Marketing in the fall: increase activity

The beginning of autumn is the time to plan a marketing strategy for the next few months. Some marketers overlook this period. As soon as the summer has passed, they begin to think about how best to make money during the Christmas holidays. But don't neglect this wonderful time of year, bring some autumn vibes into your marketing mix. Autumn is not only bad weather and dark evenings, but also a lot of original and exciting ideas and events that will help you establish communication with clients and grow your business. Grab a cup of coffee and check out some helpful ideas

Design

Autumn is often associated with bright colors. There are amazing browns, reds, greens and yellows that you can use in your advertising. Update your printed materials and website design with an inspiring warm palette - this will attract the audience and “refresh” the advertising media. Use Pinterest to get ideas for style.

It is also worth using thematic images in the design of shop windows, interiors and promotional products.

Special Offers

People have splurged on their summer holidays, the kids got new school uniforms and big Christmas spending is approaching. It is difficult to get additional sales now when the financial situation of many clients is in decline.

Accept your customers' pain and understand that they are saving again. So offer a discount on the item and make them feel like it's a smart purchase. This way you will get additional sales.

Contests on social networks

Any change of season is a great reason to launch a competition on social networks. Get clicks for the best autumn photo, a themed recipe, funny autumn aphorisms - there can be many ideas. Small prizes spur interest and allow you to grow your audience.

From horror stories to sales

Halloween has become a fixture on our calendars and is well used by marketers. Additional redesign of printed materials, a special event, mailings - all this works great.

Get ready to take advantage of this holiday. Offer a “scary deal,” organize a costume contest, treat clients to a special drink or dish, or organize a candy giveaway in the office. After all, their parents will come to pick up their children and tell them about the benefits of the brand in an unobtrusive manner. This way you can capture the attention of a potential buyer and not seem like an annoying advertising agent.

Black Friday Bonus

< p>Like Halloween, Black Friday quickly gained a foothold in domestic marketing practice. This is the long-awaited increase in sales even before the Christmas rush. Run a promotional campaign and make the most of every opportunity: offer discounts on slow-selling items or items from past collections to clear your shelves for Christmas. Make the promotion very short - in conditions of limited supply, the buyer will not have time to think and is more likely to make a purchase.

Preparing for winter and next year

Winter holidays are quite stressful for many time, so you need to prepare in advance. Think through promotions, update your assortment, order editions of corporate souvenirs now. Make sure everything is ready by December.

 In addition, autumn is the ideal time to get to know your clients better. Friendly conversation with your audience is great for a variety of reasons: strengthening your brand, researching audience preferences, learning about current trends, and sharing ideas. Do a little research to wisely formulate a strategy for the coming year.

So, the autumn months are an excellent period for additional marketing activities, increasing sales and increasing the number of customers. Don't waste time.