Marketing tips for starting businesses

Running a small business is a difficult task. The amount of work is large, there is not enough time for everything. In addition, not every enterprise can afford a professional marketer, so it becomes difficult to build a market strategy and difficulties arise with promotion. We bring to your attention a few ideas that will help you navigate at the very beginning and get off to a great start.

Print good business cards

Your business card is the first point of contact with the client. By investing in quality design, you can make a lasting impression. A business card represents your business, so you need to make sure it stands out.

Already at this stage you need to select a good printing house, which in the future will become a reliable printing partner. Meet your typographic managers and designers to help them understand your brand and your corporate style. This way, they will be able to offer you interesting options for materials and finishes that will “work” effectively and won’t hit your wallet.

Electronic resources

Promotion on the Internet is not only the development of a business card website. Register businesses on social networks and try to make the most of it. We are talking about a Facebook page, Twitter and Instagram accounts, and a YouTube channel. Whenever possible, write a blog and share useful information and interesting news related to your field of activity. This generates more leads and also gives potential clients the opportunity to get to know you better. An active presence on social networks builds trust in a business.

However, it is very important not to skimp on content, creating truly unique and useful texts. It is best, of course, to hire an experienced content manager. Don't forget to post photos and other visual content as well.

Small souvenirs for the business card

This is absolutely not A new tactic, but a great way to collect contact information that can then be used for marketing purposes. People love gifts. Give potential customers the opportunity to win something truly worthwhile, but at the same time related to your business. For example, offer the opportunity to get dinner for two if you own a restaurant, or a free manicure if you own a beauty salon. Customers will definitely come back to you again.

Articles in local publications

If you are an expert in your field, why not share your knowledge with the community. Such publications will fuel interest in the enterprise, and the audience will trust you more.

Weekly or monthly newsletters

Maintaining ongoing relationships with clients is very important. Keep them up to date with the latest company news, sales or special offers. Today there are many free services that will help you manage your email newsletters and maintain their regularity.

Print newsletters can be even more effective. According to many studies, much more attention is paid to them. Especially if modern printing and finishing technologies are used in production. Ask your printing house what types of design can be included in production to get a beautiful, bright product.

Meet your neighbors

Surely in your district there are similar small enterprises that are not your competitors. Getting to know their leadership and sharing experiences can be very useful. For example, you can organize joint events (presentations or conferences), which will attract an audience and save on costs.

Outdoor advertising and advertising in stores

The more your logo is seen in public places, the better it is remembered. One effective option is advertising on or inside public transport. You can also negotiate with some local delivery service. Wrapping their cars may be a less expensive option than working with carriers.