Some tips on the benefits of print advertising

Corporate brand book. Print advertising is great for strengthening your brand. Your printed materials should have a consistent aesthetic in terms of fonts, colors, and image types to show brand recognition. Business cards, flyers, booklets, catalogs must be present at presentations, business meetings and exhibitions.

Reliability: print advertising and media. Have you noticed how tired you are of pop-up banners on the Internet and all kinds of spam emails. Print advertising, if it is designed beautifully and tastefully, is more likely to interest the consumer. We conducted an experiment, ran display ads for two weeks, and a month later sent direct mail to printed materials. And what do you think was the biggest result?

Print advertising remains for a long time. Brochures, catalogues, magazines may remain in homes or offices for several months or years, while advertisements on the Internet are placed for a specific period, after which they are removed.

In order to reduce the gap between print and electronic media, QR codes are often used - this is an excellent way, when scanning with a smartphone, to receive an electronic version of your information.

Still, you need to remember that effective advertising is the one that which is complex. You don't have to give up everything, you just have to use it wisely.